Sunday Sales Blast 5/21/18

The 2018 Interclean show is over, now you can watch the coverage!

We had a great week in Amsterdam and as you are reading this we are on the plane flying back to the USA. It was a very productive week for us for two reasons. First, we met with our customers from around the world and second, we have great discussions with new suppliers for innovative new packaging, equipment and much more. We have posted up 4 videos from the show so those of you who have not been to Amsterdam can get a feel for what goes on at the Interclean show.

Scroll down below to see the four videos from the show in Amsterdam.

Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 5/13/18

You can tell we are not in the USA by the bathrooms
 

unnamed.jpg

We have made it to Amsterdam and if you are a regular reader of the SSB you know we like to share pictures of bathrooms, the good and the bad. Above is just a typical one in a food court area. They take clean bathrooms very seriously. It makes you wonder why we in the USA don't do the same. The Interclean show starts this Tuesday so if you are attending you can see Bullen in the Pavillion of the Americas. Show dates are May 15th-18th. Keep an eye out for our Interclean videos.

Donald Trump angers Scots after luxury golf resort bans Irn-Bru

unnamed-1.jpg

It is the best-selling soft drink in Scotland, often referred to as the country's "other national drink," so it should perhaps come as no surprise that the banning of Irn-Bru from a luxury golf resort owned by Donald Trump has caused many Scots to see, erm, orange.

Reports that Trump Turnberry in Ayrshire has removed the bright orange fizzy drink, which is more popular than Coca-Cola in Scotland, from sale over fears that the beverage could permanently stain the resort's expensive carpets has been a trending topic in the United Kingdom on Twitter.

As part of the five-star resort's £200 million ($271 million) upgrade, hundreds of thousands of pounds was reportedly spent on carpets.
Ralph Porciani, Turnberry's general manager, told the Ayrshire Post: "We can't have it staining when to replace the ballroom carpet would be £500,000 ($678,800) alone.

According to Irn-Bru, the equivalent of 20 cans of its drink, which was first produced in 1901, is sold every second.

Seems like an opportunity for a sales person with a good carpet spotter- (Bullen's Jetclean comes to mind)

https://www.cnn.com/2018/05/10/golf/irn-bru-donald-trump-turnberry-spt-intl/index.html


Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 5/6/18

Industry Stats....
I saw a short article put out by Essendant with some pretty disturbing info on the state of jansan industry online.

53% of distributors have a e-commerce presence.
28% say they have a website but do not list products.
11% do not have a website at all.
The good news is if you are part of the 53% you won't be left completely behind by the changes taking place in our industry, If you are part of the 11% that do not have a website, just give up or give Bullen a call, we can help.

Daily Habits Highly Successful People Have (and the Rest of us Probably Don't)

You can't get to the top by behaving like everyone else.

Highly successful people don't rise to the top by behaving like everyone else. They understand that achieving great things means getting more done, taking excellent care of their bodies and thinking in ways which promote greatness. Here are the daily habits more than two dozen executives say helped them get where they are today.

1. WRITE EVERYTHING DOWN.
"I've found it's really helpful just to write everything down. It lets you collect fun or creative ideas you have for later to revisit them at a later time.
6. DEFINE SUCCESS FOR THE DAY EACH MORNING.
"First thing in the morning, decide what you need to do to consider that day a success. Setting that expectation, with yourself and with your team, ensures everyone is clear on what is a priority, and helps to track progress and maintain accountability. 
14. HIRE SMART.
"Hire for personality, not skills. You can train someone to do the job. You can't train someone to be smart, personable or energetic. Find people with solid foundations that you can build on. In addition, always be on the offense. It's easy to think you've won and to stop pushing, but the moment you do so, you've already started to lose. Stay excited. Stay aggressive."

For all 21 here is the link:
https://www.inc.com/christina-desmarais/26-daily-habits-highly-successful-people-have-and-rest-of-us-probably-dont.html?cid=search

Don't forget to come visit with us in Amsterdam or watch for the videos from the show.
 

unnamed.jpg

 

 

 

 

 

Bullen will be exhibiting at the ISSA Interclean show again this year. The Interclean show is held every two years and is the international equivalent of the show held in the USA each year, You can see Bullen in the Pavillion of the Americas. Show dates are May 15th-18th.


Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 4/29/18

Come visit with us in Amsterdam!

unnamed.jpg

Bullen will be exhibiting at the ISSA Interclean show again this year. The Interclean show is held every two years and is the international equivalent of the show held in the USA each year, You can see Bullen in the Pavillion of the Americas. Show dates are May 15th-18th.

5 Daily Steps for Succeeding at Anything

Successful people plan. Unsuccessful or mediocre people simply content themselves with hoping and wishing.

Here are 5 daily steps that will have you reprogramming your mind towards success in anything.

STEP 1: STOP WISHING AND HOPING. START PLANNING AND ACTING.
There's a big difference between hoping, wishing and planning. People with hopes have a vague, overarching idea of what lives they should be enjoying. They think someway, somehow, these things will happen, but they simply don't know how to get from point A to point B. They content themselves with the fact that things can change.

STEP 2: PUSH FOR THREE DAILY WINS, AT LEAST.

Now that you are focused on setting up goals the right way, I have some good news for you. You might think that your goal is too big, too ambitious or too grand. Well, think again. The truth is, there is no such thing as an impossible goal. Increase your daily wins, and the impossible becomes possible.

STEP 3: STOP MAKING EXCUSES, BLAMING AND JUSTIFYING.

Let's face it, life is rough. Life can be unfair, life can be hard. Things fall apart. What are you going to do? Are you going to wish that things aren't the way they are? Well, anybody can play that game. Anybody can look at reality based on how they think things should be. The problem is, we live in a world where things simply are.

STEP 4: SHOOT FOR THE MOON ONCE EVERY DAY.

If you want to hit the moon, aim for the sun. The truth is, the more you try to do the "impossible," the sooner you become unstoppable. When you become unstoppable, you achieve greater and greater goals.

STEP 5: CONGRATULATE YOURSELF.

According to my upbringing, it's always bad form to brag. It's always a bad idea to boast about yourself. While there's a lot of good reasons for this kind of thinking, I've allowed myself to confuse this thinking with the tendency to avoid all sorts of self-congratulation. I view any situation where I allow myself to feel good about my accomplishments as necessarily bragging. I got so scared of being cocky or being viewed as prideful and conceited that I never got around to congratulating myself. Big mistake.

An iron rule of life is to get more of something, incentivize it. You need to encourage it. Blocking yourself from congratulating yourself robs you of the power and resolve to succeed. By simply choosing to feel good about what you managed to achieve, you lay the groundwork for further progress. At the very least, you replenish your personal emotional batteries so you can get the energy you need to keep pushing forward.

https://www.entrepreneur.com/article/311073

Some good golf this weekend from the Zurich Classic in New Orleans. Plan you your coming week out while watching the competition.


Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 4/15/18

Are you going to the Interclean show in Amsterdam next month? We are...
Bullen has exhibited at the ISSA Interclean show in Amsterdam for over 20 years.

Bullen has many customers worldwide so it is a great way for us to meet with them and also visit with suppliers that most companies in the USA would never have contact with face to face. The show is every two years so there is a good chance of seeing something new. At the last show in 2016 we were able to contract with a company to produce our Airx Scentinel cabinet, a key part of the new Airx Care program we introduced last year. We take videos each day so you can see what we see. Weather permitting we ride bikes to the show each day with thousands of others on their way to work. They love their bikes over there. Stay tuned for more info as we get closer to the show.

unnamed.jpg

5 Daily Steps for Succeeding at Anything


Successful people plan. Unsuccessful or mediocre people simply content themselves with hoping and wishing.

Here are 5 daily steps that will have you reprogramming your mind towards success in anything.

STEP 1: STOP WISHING AND HOPING. START PLANNING AND ACTING.
There's a big difference between hoping, wishing and planning. People with hopes have a vague, overarching idea of what lives they should be enjoying. They think someway, somehow, these things will happen, but they simply don't know how to get from point A to point B. They content themselves with the fact that things can change.

STEP 2: PUSH FOR THREE DAILY WINS, AT LEAST.

Now that you are focused on setting up goals the right way, I have some good news for you. You might think that your goal is too big, too ambitious or too grand. Well, think again. The truth is, there is no such thing as an impossible goal. Increase your daily wins, and the impossible becomes possible.

STEP 3: STOP MAKING EXCUSES, BLAMING AND JUSTIFYING.

Let's face it, life is rough. Life can be unfair, life can be hard. Things fall apart. What are you going to do? Are you going to wish that things aren't the way they are? Well, anybody can play that game. Anybody can look at reality based on how they think things should be. The problem is, we live in a world where things simply are.

STEP 4: SHOOT FOR THE MOON ONCE EVERY DAY.

If you want to hit the moon, aim for the sun. The truth is, the more you try to do the "impossible," the sooner you become unstoppable. When you become unstoppable, you achieve greater and greater goals.

STEP 5: CONGRATULATE YOURSELF.

According to my upbringing, it's always bad form to brag. It's always a bad idea to boast about yourself. While there's a lot of good reasons for this kind of thinking, I've allowed myself to confuse this thinking with the tendency to avoid all sorts of self congratulation. I view any situation where I allow myself to feel good about my accomplishments as necessarily bragging. I got so scared of being cocky or being viewed as prideful and conceited that I never got around to congratulating myself. Big mistake.

An iron rule of life is to get more of something, incentivize it. You need to encourage it. Blocking yourself from congratulating yourself robs you of the power and resolve to succeed. By simply choosing to feel good about what you managed to achieve, you lay the groundwork for further progress. At the very least, you replenish your personal emotional batteries so you can get the energy you need to keep pushing forward.

https://www.entrepreneur.com/article/311073

Good golf today from Hilton Head and the RBC.

Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 4/8/18

Rare Superbugs More Widespread Than Thought, Says CDC
‘Nightmare bacteria’ harbor extremely rare forms of antibiotic resistance
 

unnamed.jpg

Strains of so-called “nightmare bacteria” that harbor extremely rare forms of antibiotic resistance are more common than previously known in the U.S., public-health officials said Tuesday. But they said aggressive measures can stop the bacteria from becoming widespread.

Nationwide testing over nine months in 2017 by a new Antibiotic Resistance Laboratory Network turned up 221 samples of highly drug-resistant bugs with features normally considered rare in the U.S., according to the Centers for Disease Control and Prevention, which set up the lab network.

“CDC’s study found several dangerous pathogens, hiding in plain sight, that can cause infections that are difficult or impossible to treat,” said Anne Schuchat, the CDC’s principal deputy director. She said she was surprised by the large numbers. “This was more than I was expecting,” she said.

More than 23,000 people die in the U.S. every year from antibiotic-resistant infections, according to the CDC.

What does this mean to us in the cleaning industry? It is up to us to teach proper pathogen control and procedures. While the flu season is almost over never stop educating your customers of what to do.

https://www.wsj.com/articles/rare-superbugs-more-widespread-than-thought-says-cdc-1522783961

Podcasts Every Entrepreneur Should Download Today

It is easier than ever to find high-quality content and educate yourself on various business topics, and there is plenty of valuable information available in them. As you explore podcasts, try to find shows that entertain you, while keeping you engaged and focused. Ultimately, listening to a podcast should improve your entrepreneurial mindset -- otherwise it is a waste of time. To help you in your search for the perfect podcast, here are three of the top entrepreneurship-themed podcasts I believe everyone should be listening to.

The School of Greatness
The School of Greatness is the podcast hosted by Lewis Howes, New York Times bestselling author, lifestyle entrepreneur, former pro athlete and fellow Entrepreneur contributor. He has different categories of episodes, covering inspiration, business, entrepreneurship, health and relationships. Every Friday, he offers concise five-minute episodes.

Overall, Howes wants to promote healthy and successful lifestyles, regardless of career ambitions. It's a great podcast if you want to focus not just on being successful, but living a healthy and fulfilling life as well.

The Gary Vee Audio Experience
Gary Vaynerchuk, aka Gary Vee, has created quite a personal brand in the entrepreneurship space. His ability to forecast trends and emphasize action above all is what powers his success.

Vaynerchuk now says "the future is audio and voice," and is using his podcast, The GaryVee Audio Experience, as a way to develop connections and share information about his entrepreneurial journey. This is a podcast to follow if you want insights on how to get things done and find innovative entrepreneurial solutions -- from someone that is in the trenches daily.

The Tim Ferriss Show
Tim Ferriss has had the opportunity to interview some of the greatest business minds of this generation and has written a number of New York Times bestselling books encapsulating the lessons he has learned. In each episode of The Tim Ferriss Show, he focuses on unique tips, tricks and tactics that listeners can take away and use in their daily lives.

For all five podcasts and the complete article here is the link:
https://www.entrepreneur.com/article/311282

Congrats to Villanova for winning the big one. Watch the Master today and see who wins. Even if you don't follow golf it is a great thing to watch.

Have a great day and an even better sales week!

Sunday Sales Blast 3/25/18

TO STAY HEALTHY ON YOUR NEXT FLIGHT, AVOID AISLES AND STAY PUT

unnamed.jpg

This is a lot to read but if you fly a lot like I do it is really interesting. I always sit in the aisle so I can get up and walk around. Little did I know that it is the worse place to pick for your seat. What other areas other than flying could you use this data to avoid and maybe not get sick or worse?

IF YOU WANT to avoid getting sick on a plane, the worst place to sit, according to Charles Gerba, is along the aisle. The issue is exposure—not just to other passengers, but anything they touch. That means obvious hot spots (armrests, tray tables, in-flight magazines) and less-obvious ones like aisle seats, which people use to steady themselves as they move about the cabin, frequently on their way to and from a lavatory.

Oh right, lavatories. Don't get Gerba started on those. Overtrafficked and underserviced, many are swarming with E. coli. "Your typical flight will have one for every 50 people," he says. "Sometimes it's more like one per 75."

To investigate how an infection might spread aboard an aircraft, Hertzberg and Weiss conducted observations of passenger behavior on actual flights. Which, well, nobody had ever done before. "It's one of the most sophisticated studies I've seen," Gerba told me. And their in-situ observations of passengers could improve our understanding of the role that air transportation plays in the spread of illnesses and epidemics.

Their observations are probably the most detailed account of in-flight behavior ever compiled, and are loaded with fascinating tidbits about the risks that people take aboard an airplane every time they leave their seats—and how where you sit hurts or helps your chances of becoming sick.

For instance: Thirty-eight percent of passengers didn't leave their seats during their flight, and 38 percent left once (the rest left more frequently). Perhaps unsurprisingly, the proportion of people who got up during the flight varied by seat assignment: People sitting in the aisle were most likely to move beyond their seating area, then middle seats, then windows. Aisle sitters also came into contact with other passengers more than five times as often as people in window seats.

There is a lot more to this article, to read it all here is the link:
https://www.wired.com/story/to-stay-healthy-on-your-next-flight-avoid-aisles-and-stay-put/

United Airlines Paid a Savvy Passenger $10,000 To Leave a Plane, Here's Why

A United Airlines passenger was paid $10,000 in travel credit to give up her seat on an overbooked flight at Dulles International Airport in Washington D.C on Thursday. Allison Preiss, who live-tweeted her experience with the embattled airline, left many on social media wondering: will they be getting a pricey voucher next time their seat is bumped? 

Sadly, not likely. While a United Airlines representative told Newsweek that the voucher is per the company's policy, it is the highest voucher available and is only issued in extreme circumstances. The voucher limit creation came amid yet another crisis period for the 92-year-old airline. 

"When you are forcibly bumped from a flight, the law entitles you to cash compensation for anything more than a one hour delay," Schummer said. "In that case, a good negotiation strategy is to start off by insisting on cash compensation, because the airline would rather offer you a larger amount in travel vouchers than in cash. It sounds like this passenger did exactly that."

So, if you are ever on an overbooked flight, remember that you're most likely in a bargaining position. And, keep in mind, it could always be worse. Much worse. 

Here is what the passenger said: “On the upside, I wasn’t physically dragged off the plane and my dog wasn’t killed on board, so I’ve got that going for me...which is nice”.

https://www.yahoo.com/news/united-airlines-paid-savvy-passenger-163133292.html

Congrats to Villanova for making it to the elite 8. I live just down the road from the school and it is nice to see another local team doing well (remember the Eagles?)

Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 3/18/18

Celebrity chefs are turning viewers into dirty cooks, study finds

unnamed.jpg

Another reason to promote hand hygiene!

Viewers of TV cooking shows may be picking up bad habits from celebrity chefs, a study has found.

Researchers in Germany analyzed 100 episodes of popular cooking shows to see whether any hygiene rules were being broken.

"The results showed that important hygiene measures are often neglected in cooking shows, with one error being observed every 50 seconds on average," said Professor Andreas Hensel, who carried out the study for the German Federal Institute for Risk Assessment.

Wiping dirty hands on tea towels and reusing chopping boards without first cleaning them were two of the most common errors noted on TV. (I did that before reading this). Let's hope we see a change on "Chopped".

For the full article- http://www.europeancleaningjournal.com/magazine/articles/latest-news/celebrity-chefs-are-turning-viewers-into-dirty-cooks-study-finds

25 Business Plan Tips From Professionals

Here are tips on developing a great business plan but also some common sense ideas that are good for how to run your business, your territory or whatever you are working on. I liked them so wanted to share.

Offer a solution
"A great new business plan outlines how a business plans to solve a problem, how much it will charge for that and how much it will cost to solve that problem. It also includes why the business has the right group of people and assets to best solve the problem, how it will let people know that they are solving this problem, and finally how the business will get people to pay to have that problem solved."

Look at what other businesses are doing.

"My best tip for writing a business plan is to take a step back while you are brainstorming, and come up with strategies that will help you avoid falling into those traps that make so many other businesses fail. You should ensure that your business plan accomplishes these three goals:

1) Appeals to your target customer audience,
2) Differentiates your business as unique,
3) Communicates your value propositions in an articulate manner.

Set specific goals.

"You won’t know if you are still on the right track unless you are clear about where you are going. Identify sales goals that are attainable. Global domination may be desirable but it’s not a realistic or a specific goal. As a manager or a business owner, you should create attainable financial sales goals for a defined period so your team is able to break the goals down into individual objectives."

For more tips- https://www.entrepreneur.com/slideshow/310135#1

Great afternoon for golf and watching to see if Tiger can make another a run at it.

Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 3/11/18

How do your customer feel about your company? We wanted to know so we asked ours.

unnamed.jpg

What is a Net Promoter Score? Net Promoter or Net Promoter Score (NPS) is a management tool that can be used to gauge the loyalty of a firm's customer relationships. It serves as an alternative to traditional customer satisfaction research and claims to be correlated with revenue growth. NPS has been widely adopted with more than two thirds of Fortune 1000 companies using the metric.

An NPS that is positive (i.e., higher than zero) is felt to be good, and an NPS of +50 is excellent.

It is pretty simple, we asked 700 of our customer contacts "How likely is it that you would recommend Bullen to a friend or colleague?" The rating choice is from 0-10. We had a 10% response rate (which is good for surveys) and here are the results:

  • DETRACTORS (0-6)4%  
  • PASSIVES (7-8) 15%  
  • PROMOTERS (9-10) 81%
  • BULLEN NET PROMOTER® SCORE 74

The Net Promoter Score is calculated by subtracting the percentage of customers who are Detractors from the percentage of customers who are Promoters. For purposes of calculating a Net Promoter Score, Passives count towards the total number of respondents, thus decreasing the percentage of detractors and promoters and pushing the net score towards 0.

So that looks very good and we feel blessed that our customers feel that way about our people, culture and the company. 

What do you think your NPS is? Would you like help in learning how you can find out what your score is (if you don't know it already)?

Email us at sales@bullenonline.com to get information on how to get your NPS!

Special note: If you didn't change your clocks you are an hour off when you are reading this.

Great afternoon for golf and watching to see if Tiger can make a run at it.

Have a great day and an even better sales week!

Scott Jarden

Collins Blog - LEAD with AirX and SELL MORE PAPER PRODUCTS!

LEAD with AirX and SELL MORE PAPER PRODUCTS!!

If you begin with helping solve your customer's smelly problems first, you just may sell more paper products and trash liners!

 

At least that is what some of my more experienced distributor sales reps tell me!!   Yes, they are actually selling more paper and trash liners, by simply NOT talking about paper and trash liners with new prospects...   but, instead helping new customers address their aircare and odor problems first. 

 

Why does this strategy work?   Because ALL of your competition is leading with the largest volume items first when they approach new prospects, and products which most customers aren't having any issues with.    ...but, there is always some stinky problem a customer has, which can be nagging and persistent, which they would love to have a solution for.    The next thing that happens is you now have an opportunity to sell them paper towels and tissue, because you gained instant credibility.

 

Being the one salesperson who brings up the smelly problem every potential customer has makes you different and shows you care about solving problems not just getting orders and quoting prices.

 

Why is leading with AirX AirCare also a good strategy for YOU:

  • a different approach to solving a customer problem will get a better reception
  • uncover and solve customer problems they probably don't know they even have or knew there was a solution for:  drain odor maintenance, trash area odor control, stinky locker rooms, etc.
  • AirX Aircare products work!!    In the past few months I've had many distributors share our products are the "best performing on the market!"    Offer them something better than probably what they have now and has little value as a result.
  • Make more $$$!!   Aircare products offer sales margins up to 2X higher than paper and trash liners.
  • Customers say YES!!   ...and isn't that what we want them to say?!    Make an amazing impression, show them some "WOW", and take orders on initial sales calls, which can open the door to additional product sales.

I've seen it many times the past few years.   The AirX product line is actually a door opener to selling new accounts and growing total revenue.     

 

The AirX sales team is here to help you uncover these opportunities... and you may just increase your paper sales!

 

JACK COLLINS

Bullen / AirX Regional Sales Manager

Sunday Sales Blast 3/4/18

12 Things Successful People Do On Friday Afternoons

How you end your work week will not only have a huge impact on how productive you are the following week but also may determine how relaxed you are over the weekend.

“Successful people tend to adhere to routines in general, so it’s no surprise that the most successful people I know maintain a Friday afternoon routine,” says Michael Kerr, an international business speaker and author of “The Humor Advantage.”

Here are 12 things successful people typically do on a Friday afternoon:

1. They reflect on their accomplishments from the week
It’s far too easy to wallow over what you didn’t accomplish, Kerr says. “Successful people tend to flip that around and remind themselves of just how much progress they did make, even if it’s only ‘small wins.'” 

2. They figure out their priorities for the following week
Successful people take time on Friday afternoon to reflect on their professional and personal lives and determine three to five major priorities they want to accomplish for each

3. They establish a schedule and to-do list for the following week
They don’t just prioritize; they plan, Vanderkam says. “If you assign each priority a deadline, things are likely to get done. You want to hit Monday morning knowing what you need to do, so you’re not wasting that time figuring this out.” Having a plan for Monday also results in a more relaxed weekend, she adds. “Your to-do list won’t be nagging at your brain for two days.”

5. They get organized
“Many successful people I know take 15 to 30 minutes every Friday afternoon to clean out and organize their email files and to clean and organize their office, so that they know they are returning to a fresh, organized start the following week,” Kerr says. 

10. They plan a fun Friday activity
Some successful people have a fun ritual that helps them create a definitive divide between their workweek and weekend. “It may be an afternoon cocktail with a group of friends, an hour of volunteer work, or a regularly scheduled gym workout or game of tennis,” Kerr explains. “What’s key is that it be something they look forward to, so they view it as a reward for reaching the end of the week, and that it’s something that gives them a complete mental shift.”

I have been doing this on Sunday afternoon but I like the idea of getting it done on Fridayso I can unwind for the rest of the week.

For all 12 here is the link:
http://time.com/4531962/successful-people-friday-afternoon-habits/

Floor Care Season is Here!
Spring is coming, are you gearing up to do some floor care demo's? Ask Bullen how we can help you secure lucrative, repeat floor business year after year with a little effort up front.

Email us at sales@bullenonline.com and get our floor care demo checklist and the steps to a successful rollout of a new product with your customers.

Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 2/25/18

7 Real-Life Business Lessons You Can Learn From Billionaires

The “three-comma club” consists of those in industry, art and commerce who have achieved the exclusive honor of reaching a net worth of more than one billion dollars. From Rockefeller to Gates, members of the club include people who have truly altered the world. To achieve this level of success requires hard work, dedication and a little bit of luck.

Whether your goal is to make a billion dollars or bring clean water to a billion people, the techniques of how to envision and achieve goals can be used by anyone. Here are 7 of those techniques, straight from the mouths of billionaires.
1. Look failure in the eyes.
2. Insist on excellence.
3. Vision is key.
4. Health is important.

For the whole article and all 7 lessons- https://www.entrepreneur.com/article/309265

German Olympians Drink a Lot of (Nonalcoholic)Beer,and Win a Lot of Gold Medals

This is perfect marketing for what people thought was just bad beer. How can you re-invent your brand? Bullen can help you with that.

When Simon Schempp, a biathlete on the German Olympic team, was training for the Pyeongchang Games, he often capped a hard day on the trail with a bottle of nonalcoholic beer. He enjoys the taste of beer like most Germans, who drink more of it per capita than the people of almost any other nation. But he drank the nonalcoholic variety for more than just the flavor.

“It’s a really good drink directly after training or after competition,” said Schempp, who won a silver medal in the 15-kilometer mass start event on Sunday.
Schempp’s sober assessment is popular in Germany. While most people see nonalcoholic beer as a responsible replacement for regular beer, Germans often drink it in place of sports drinks after exercise. Beer or Gatorade? No contest.

German beer companies originally marketed nonalcoholic beer as the “car driver’s beer” after it was invented in East Germany in 1973.

Scherr conducted a double-blind study which he gave runners in the 2009 Munich Marathon nonalcoholic beer every day for three weeks before and two weeks after the race. These runners suffered significantly less inflammation and fewer upper respiratory infections after the race than runners who had been given a placebo.
“This was pretty surprising to us,” said Scherr, who published the results in the peer-reviewed journal Medicine & Science in Sports & Exercise.

Many breweries market their nonalcoholic beers explicitly as sports drinks. The Bavarian brewery Erdinger, for instance, calls its nonalcoholic wheat beer “the isotonic thirst quencher for athletes” and advertises it with the motto, “100% Performance. 100% Regeneration.” Heineken promotes its nonalcoholic beer Heineken 0.0 with lines like, “There is no limit to what the human body can achieve,”

https://www.nytimes.com/2018/02/19/sports/olympics/germany-olympics-beer.html?hp&action=click&pgtype=Homepage&clickSource=story-heading&module=second-column-region&region=top-news&WT.nav=top-news

Have a great day and a even better sales week!

Scott Jarden

Sunday Sales Blast 2/18/18

EPA Says Scott Pruitt Flies First Class Because Angry People Yell At Him Too Much....

Environmental Protection Agency Administrator Scott Pruitt frequently flies in first and business class because he’s regularly confronted by angry members of the public during his travels, according to a report in Politico on Thursday.

The EPA’s Office of Criminal Enforcement told Politico that Pruitt was “approached at the airport numerous times, to the point of profanities being yelled at him,” which spurred the expensive bookings.

“The team leader felt that he was being placed in a situation where he was unsafe on the flight,” Henry Barnet, the office’s director, told Politico. In one instance, someone approached Pruitt and yelled, “You’re _____ up the environment,” Barnet said.
Stay warm and have a great Sunday and an even better sales week! 

Don't talk politics when selling

The golden rule of sales is don't talk politics but I could not resist when I saw this justification for the use of taxpayers money. We deal a lot with EPA and I can tell you that there are a lot of things that need to be fixed.  The new budget could make things even worse. I would not be surprised to see the DfE Safer Choice program dropped altogether.

Do you listen to your customers?

What is the take away from this? If Mr. Priuitt was running the EPA like a business he should be open to meeting and hearing from his "customers", the public but no he wants to be insolated from them. If they are that passionate about what the EPA is doing maybe he should listen, wouldn't you if it was your business?

Good afternoon to watch golf again this week after the snow we got last night here in PA.

Have a great day and a even better sales week!

Scott Jarden

Sunday Sales Blast 2/11/18

download.png

Yes, they won!

I have been saying for as long as I can remember at the beginning of the football season that if the Eagles won the Super Bowl we would give all of the employees the day off (with pay) to attend the parade down Broad Street. Well, they won and Bullen was closed last Thursday. It has been spectacular to see how this milestone event has brought together millions of people in the Philly metro area.

Great marketing from the Super Bowl-

Philly, Philly as the Budlight ad says (Bud gave one free beer to all comers) Tackle Lane Johnson said that if the Eagles won the Super Bowl, he would buy. “I have a lot to prove to this city,” Johnson said. “I think if we have a few big years and make the playoffs if we win a Super Bowl, I’m giving out beer to everybody.” Bud Light’s social-media team stepped in to make good on the promise. 

My favorite commercials

With an average cost of $5,000,000 per minute, you would guess that all of the commercials would be good but I will point out two that I liked from a marketing view.

Tide:
There have been a number of meta Super Bowl commercials over the years, poking fun of the most common tropes (talking babies, cute animals, sexy women) that we often see during the game’s ads. But none have done it as well as Tide, whose series of ads throughout this year’s matchup managed to be surprising and memorable, and made many people forget that people were poisoning themselves with the “Tide pod challenge.”

Tourism Australia:

Just as each Tide commercial began by tricking us into believing it was something else, Tourism Australia’s Dundee spot got viewers excited about a “Crocodile Dundee” sequel hitting theaters this summer. Danny McBride, playing the legendary character’s son, teams up with Aussie actor Chris Hemsworth to embark on an adventure across the beautiful country. “It’s 37,000 miles of pristine, beautiful beach, mate,” Hemsworth tells McBride. Wait, this seems off.

What can we learn from these two campaigns, think different and do something that will make people think and comment either to themselves or others about what they just saw or read and remember the message?
Here is the link to see these and other comments from the WSJ:

https://www.washingtonpost.com/news/arts-and-entertainment/wp/2018/02/04/the-five-best-super-bowl-commercials-from-tide-to-tide/?utm_term=.9d722794a240

Congrats Eagles!

Stay warm and have a great Sunday and an even better sales week! 

Good afternoon to watch golf from Pebble Beach if you live in a part of the country that is cold.

Scott Jarden

Sunday Sales Blast 2/4/18

Steve Jobs Knew How to Write an Email. Here's How He Did It

The context.

In 2010, Jobs and Apple were preparing to release the iPad. A key feature would be the tablet's ability to function as an e-reader, similar to Amazon's Kindle (which had already been out for a few years). Of course, the more publishers willing to contribute books to Apple's iTunes store, the more appeal the iPad would hold.

Jobs proceeded to write an email to try to convince HC to join.

He uses the recipient's name.

This email is only a part of a larger thread that had begun at least two days earlier. There was no need for Jobs to address Murdoch by name. So, why did he?
Of course, we can't read Jobs's mind. But using a person's first name reestablishes connection and helps build trust. It says: Look, I know you. You know me. We're on the same side here.
Takeaway: I'm not suggesting you begin every email with the person's name, especially after correspondence has already begun. But if you're trying to make a point or reestablish a common ground, remember the famous words of Dale Carnegie:
"A person's name is to that person the sweetest and most important sound in any language."

It's well-thought out.
I don't know how long Jobs took to compose this email, but we can assume it was more than a few minutes. It clearly explains his position, in simple, understandable terms.
"Heck, Amazon is selling these books at $9.99, and who knows, maybe they are right and we will fail even at $12.99," Jobs writes. "But we're willing to try at the prices we've proposed. We are not willing to try at higher prices because we are pretty sure we'll all fail."
This language is conversational, vulnerable, and paints the picture of Apple giving it their best shot, pursuing bias for action, and preparing to learn from any mistakes.

Ask yourself:
    •    Is it clear and logical? Fair and balanced?
    •    Is it easy to read? (Using numbers or bullets like Jobs did can help.)
    •    Am I sure I won't later regret something I've written here?
    •    Was I careful not to write too much?
Repeat the process a few times, until you can confidently answer yes to each question.

https://www.inc.com/justin-bariso/steve-jobs-how-to-write-great-email.html?cid=nl029week04day24

Let hope we continue to be the victorious underdogs at the Super Bowl tonight and win the big one!

Go Eagles!

Stay warm and have a great Sunday and an even better sales week! 

Scott Jarden