Sunday Sales Blast 5/10/15

News from and about the world of the cleaning industry!

Are you using the ISSA Value of Clean info?

Some of the Bullen staff attended the ISSA regional seminar this week that feature Anthony Trombetta from HQ and a presentation of the Value of Clean stats. I talked about this in last weeks but it was different seeing someone else doing the presenting. Anthony covered some of the key points but it really drove home what I had been highlighting last week about the ROI for cleaning. Here are a few points that you should use when talking to customers, your boss if you are a in house service provider or a BSC:

$33 billion facility services industry (United States Economic Census, 2007). It is one of the largest and most dynamic service industries in the world.

A study published in the Journal of Occupational Environmental Medicine in 2003 reported that, based on a random sample of 28,902 United States workers, health-related lost productive time (LPT) costs employers $225.8 billion per year, or $1,685 per employee per year (Stewart, 2003).

The research team found in their monitoring that the percentage of office surfaces tested and found to have high levels of contamination (an ATP count of 300 or higher),includes:

• 75 percent of break room sink faucet handles;
• 48 percent of microwave door handles;
• 27 percent of keyboards;
• 26 percent of refrigerator door handles;
• 23 percent of water fountain buttons; and
• 21 percent of vending machine buttons.

There is much more data than the few listed above that can justify your job, your products and your services. Here is the link for more info at ISSA:

To download the white paper you need to be  member of the ISSA.

sense of smell.jpg

Scents of Smell Rooted in Math
Nose knows different odors, no matter how powerful, thanks to predictable patterns transmitted to brain.
Recent research suggests the neurobiological processes of identifying aromas can be broken down into a predictable mathematical pattern.

Crushed coriander seeds burst with a lemony aroma. Golden turmeric smells like corn cakes. Cardamom gives off a hint of bitterness. And pulverized cumin seeds smell like moist, peppery earth. Combine them, and you have the fragrant beginnings of curry.

But how does a nose, bombarded with odors that arrive in different amounts and combinations, consistently identify each aroma?

It turns out that it is simpler than many other neurobiological processes, and can essentially be broken down into a predictable mathematical pattern.

Odors arrive in small packets—tiny bouquets of molecules—that are inhaled. Receptor cells inside the nose respond by producing a series of electrical spikes, which are communicated to the olfactory bulb in the brain, where the smell is decoded.

Airx and our odor counteractant Airicide® work on this exact principle. Airicide® links with the foul odor molecule and changes its shape so the mathimathical calculation does not allow the receptors to perceive it as its original foul odor.

Here is the link for the full article:

Good golf this week with the Players Championship finishing up this afternoon.

And don't forget its Mothers Day!

Have great day and an even better sales week!

Scott Jarden