Sunday Sales Blast 10/16/16

How Did Walmart Get Cleaner Stores and Higher Sales? The Value of Clean!

BENTONVILLE, Ark. — A couple of years ago, Walmart, which once built its entire branding around a big yellow smiley face, was creating more than its share of frowns.

Shoppers were fed up. They complained of dirty bathrooms, empty shelves, endless checkout lines and impossible-to-find employees. Only 16 percent of stores were meeting the company’s customer service goals.

The dissatisfaction showed up where it counts. Sales at stores open at least a year fell for five straight quarters; the company’s revenue fell for the first time in Walmart’s 45-year run as a public company in 2015 (currency fluctuations were a big factor, too).

The company offers its millions of shoppers a simple way to make their dissatisfaction known. On the back of sales receipts is a message, “Tell us about your visit today,” along with instructions to log on to a website and answer questions about the store: Was it clean? Were they able to get what they came for quickly? Were employees friendly?
In early 2015, the answers that poured into Walmart’s global headquarters were, in a word, awful. The people paid to analyze the company tended to agree, too. A report by analysts at Wolfe Research in 2014 included photographs from a visit to Walmart of a sad-looking display of nearly empty bins of oranges and lemons and disorganized shelves of crackers.

To fix it, executives came up with what, for Walmart, counted as a revolutionary idea. This is, after all, a company famous for squeezing pennies so successfully that labor groups accuse it of depressing wages across the American economy. As an efficient, multinational selling machine, the company had a reputation for treating employee pay as a cost to be minimized.

But in early 2015, Walmart announced it would actually pay its workers more.
That set in motion the biggest test imaginable of a basic argument that has consumed ivory-tower economists, union-hall organizers and corporate executives for years on end: What if paying workers more, training them better and offering better opportunities for advancement can actually make a company more profitable, rather than less?

http://www.nytimes.com/2016/10/16/upshot/how-did-walmart-get-cleaner-stores-and-higher-sales-it-paid-its-people-more.html?action=click&pgtype=Homepage&clickSource=story-heading&module=second-column-region&region=top-news&WT.nav=top-news&hp&_r=0

Have you voted yet for the ISSA Innovation award?

The deadline for voting is Oct 21st, please lists the ISSA site at the link below and cast your vote for Perfect-02



Bullen has resisted the bandwagon craze to manufacture a peroxide product. Why? Until now, most available formulations have delivered great marketing hype but were short on cleaning results. The Bullen research & development team has harnessed peroxide formulating technology that surpasses the cleaning performance and claims of competitive brands. Introducing, PERFECT-02. Now certified under EPA's Safer Choice!

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Part of the BYOB - Be Your Own Brand program. Get Perfect-02 under your brand and the Safer Choice certification.
 
Perfect-02 is a finalist in the 2016 ISSA Innovation Awards!

Here is the link to vote: http://www.issa.com/contest/cleaning-agents/perfect-o2-multi-purpose-boosted-peroxide-cleaner-by-the-bullen-companies_5.html

Eagles football today after last weeks let down loss (we should have won, as Trump says it was fixed). 

Have a great day and an even better sales week!