Sunday Sales Blast 5/7/17

No Time to Marketing? You Only Need 15 Minutes a Day.

Here is a great article from Entrepreneur magazine that I wanted to pass on. While Bullen has a marketing department, like many small to medium size businesses our staff wear many hats. We learned some points from this and hope you will as well. The SSB is a focus that we have been doing for years and think it helps our customers connect with Bullen. It is one of many marketing habits we do weekly.

Marketing is like exercising. The difference between doing nothing and just a little every day is cumulatively enormous.

According to Infusionsoft, nearly one in five owners of small businesses has no plan to use any digital marketing in 2017. Of those who do, 49 percent handle marketing on their own along with their other duties.

Here are three tips I shared with my colleagues to help them better market themselves for just a few minutes every day.

1. Start by brainstorming.

Before you can effectively market with just a few minutes a day you have to spend a few hours brainstorming what you are looking to achieve. You need a plan to guide how you’ll do marketing every day. Identify what your goals are and potential tactics for executing them.

You might be trying to get more leads, establish authority in your niche or attract more customers, which requires learning where they hang out online. Let’s say there are certain blogs your target audience reads. It would only require a little time each day to comment on the articles, share some on social media and network with the writers and editors.

2. Start with just one marketing activity.

In the beginning, eliminate excessive options and focus on just one marketing channel and one activity. Focus on a single channel, such as only marketing on LinkedIn, a podcast or Quora. Focus on a single marketing activity like interacting on behalf of your business with relevant Facebook groups.

I’ve seen small businesses focus primarily on an email newsletter to build a dialogue with their target audience, while others have spent their time being interviewed on multiple industry specific podcasts. This approach takes little time, allows you to focus on your leading priorities and gives you a timeline to dive deep into one tactic.

There is no one-size-fits-all approach. You have to determine what marketing works for you. When you are seeing results scale up your marketing efforts to a few channels and tactics at once, but only when you’ve got more bandwidth.

3. Foster a marketing habit.

It's easy to neglect marketing when business is good. Fit in 15 minutes of marketing work daily to make marketing a consistent habit.

Try working on your marketing efforts at the same time of day every day. This way it’ll be easy to remember the task and more likely that it’ll become part of your regular routine.

For the full article here is the link:

https://www.entrepreneur.com/article/293050

 

Have a great day and an even better sales week!

Scott Jarden