Sunday Sales Blast 7/16/17

5 Rules Movie Assassins Follow Religiously That Entrepreneurs Should Too

Lesson 1: Assassins are prepared for any and every eventuality.

Great assassins, without question, are always prepared. Of course, no one can prepare for being double-crossed by a trusted partner, like what Alec Trevelyan (Sean Bean) did to James Bond (Pierce Brosnan) in Goldeneye, but by-and-large preparation separates a good assassin from a dead assassin.

As an entrepreneur, this means doing your homework scrupulously before any meeting you take, making sure you have an answer to any question (and, if you don't, getting back to the asker as soon as you do,) and always being early. And, yes, even little things, like always having an extra pen.

Lesson 2: Assassins always practice great tech hygiene.

Having the latest tech is great, but more important is keeping the tech you currently have in top condition.

The first question Jason Bourne (Matt Damon) asked Marie (Franke Potente) when they agreed to drive across Europe together in The Bourne Identity was if she kept her old car in good repair. Did she change the oil, rotates the tires, etc? She did and later, when the going got tough, Bourne was able to drive them both to safety using a car that most definitely wasn't designed for evasive maneuvers.

Sure, new tech is cool, but you know what's cooler? Giving yourself another week of financial runway because your current iWhatever still works great, and you don't waste money upgrading simply because you can.

Lesson 3: Assassins understand the difference between business and personal reactions.

While almost every great movie assassin has a personal story behind why they do what they do (Martin Blank in Grosse Pointe Blank is a loner who was recruited out of the army, John Wick's wife and dog were killed, etc.) they always try to maintain a balance between personal and professional.

In other words, their personal reasons might be driving what they do, but their professionalism shows through first and foremost. They never make bad decisions out of anger, they follow their plan and they're constantly checking themselves to see if they're missing anything. Their skills, professionalism and training guide them in completing their task, even if their motive is personal.

For all five go to:


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Have a great day and a even better sales week!

Scott Jarden