Summer is over, get back to work!
That's right, get back to work, winter is coming.
Start by selling your own brand (BYOB). Here is what Costco has done:
How Kirkland Signature Became One of Costco’s Biggest Success Stories.
Retailer’s private-label products, ranging from mixed nuts to men’s dress shirts, generate about a quarter of company sales.
Kirkland Signature, Costco’s store brand, is challenging manufacturers hoping to earn or retain a coveted spot at the warehouse retailer. Since 1995, Costco has used its Kirkland products to attract shoppers, building a reputation for quality and low prices on milk, toilet paper, men’s shirts and golf balls bearing the unassuming red logo. About a quarter of Costco’s $118.7 billion in annual sales come from Kirkland Signature products, and the percentage is growing, company executives say.
For the full article: https://www.wsj.com/articles/how-kirkland-signature-became-one-of-costcos-biggest-success-stories-150504120
ISSA show take aways:
Despite the early date of the show this year, the people that came were there to do business. We had good steady traffic at our booth for Tuesday and Wednesday. The last day is always the last day. We were pleasantly surprised to have a lot of international visitors to our booth. We met new prospects from South Africa, Peru, New Zealand and China.
If you would like to see our 4 videos from the booth they are all up, just click the image below.
Great golf again this Sunday and the award of the Fedex Cup gets closer. How about $10,000,000.00 for winning the big one? Makes you consider taking up golf.
Have a great day and an even better sales week!