Sunday Sales Blast 2/11/18

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Yes, they won!

I have been saying for as long as I can remember at the beginning of the football season that if the Eagles won the Super Bowl we would give all of the employees the day off (with pay) to attend the parade down Broad Street. Well, they won and Bullen was closed last Thursday. It has been spectacular to see how this milestone event has brought together millions of people in the Philly metro area.

Great marketing from the Super Bowl-

Philly, Philly as the Budlight ad says (Bud gave one free beer to all comers) Tackle Lane Johnson said that if the Eagles won the Super Bowl, he would buy. “I have a lot to prove to this city,” Johnson said. “I think if we have a few big years and make the playoffs if we win a Super Bowl, I’m giving out beer to everybody.” Bud Light’s social-media team stepped in to make good on the promise. 

My favorite commercials

With an average cost of $5,000,000 per minute, you would guess that all of the commercials would be good but I will point out two that I liked from a marketing view.

Tide:
There have been a number of meta Super Bowl commercials over the years, poking fun of the most common tropes (talking babies, cute animals, sexy women) that we often see during the game’s ads. But none have done it as well as Tide, whose series of ads throughout this year’s matchup managed to be surprising and memorable, and made many people forget that people were poisoning themselves with the “Tide pod challenge.”

Tourism Australia:

Just as each Tide commercial began by tricking us into believing it was something else, Tourism Australia’s Dundee spot got viewers excited about a “Crocodile Dundee” sequel hitting theaters this summer. Danny McBride, playing the legendary character’s son, teams up with Aussie actor Chris Hemsworth to embark on an adventure across the beautiful country. “It’s 37,000 miles of pristine, beautiful beach, mate,” Hemsworth tells McBride. Wait, this seems off.

What can we learn from these two campaigns, think different and do something that will make people think and comment either to themselves or others about what they just saw or read and remember the message?
Here is the link to see these and other comments from the WSJ:

https://www.washingtonpost.com/news/arts-and-entertainment/wp/2018/02/04/the-five-best-super-bowl-commercials-from-tide-to-tide/?utm_term=.9d722794a240

Congrats Eagles!

Stay warm and have a great Sunday and an even better sales week! 

Good afternoon to watch golf from Pebble Beach if you live in a part of the country that is cold.

Scott Jarden