Sunday Sales Blast 2/25/18

7 Real-Life Business Lessons You Can Learn From Billionaires

The “three-comma club” consists of those in industry, art and commerce who have achieved the exclusive honor of reaching a net worth of more than one billion dollars. From Rockefeller to Gates, members of the club include people who have truly altered the world. To achieve this level of success requires hard work, dedication and a little bit of luck.

Whether your goal is to make a billion dollars or bring clean water to a billion people, the techniques of how to envision and achieve goals can be used by anyone. Here are 7 of those techniques, straight from the mouths of billionaires.
1. Look failure in the eyes.
2. Insist on excellence.
3. Vision is key.
4. Health is important.

For the whole article and all 7 lessons- https://www.entrepreneur.com/article/309265

German Olympians Drink a Lot of (Nonalcoholic)Beer,and Win a Lot of Gold Medals

This is perfect marketing for what people thought was just bad beer. How can you re-invent your brand? Bullen can help you with that.

When Simon Schempp, a biathlete on the German Olympic team, was training for the Pyeongchang Games, he often capped a hard day on the trail with a bottle of nonalcoholic beer. He enjoys the taste of beer like most Germans, who drink more of it per capita than the people of almost any other nation. But he drank the nonalcoholic variety for more than just the flavor.

“It’s a really good drink directly after training or after competition,” said Schempp, who won a silver medal in the 15-kilometer mass start event on Sunday.
Schempp’s sober assessment is popular in Germany. While most people see nonalcoholic beer as a responsible replacement for regular beer, Germans often drink it in place of sports drinks after exercise. Beer or Gatorade? No contest.

German beer companies originally marketed nonalcoholic beer as the “car driver’s beer” after it was invented in East Germany in 1973.

Scherr conducted a double-blind study which he gave runners in the 2009 Munich Marathon nonalcoholic beer every day for three weeks before and two weeks after the race. These runners suffered significantly less inflammation and fewer upper respiratory infections after the race than runners who had been given a placebo.
“This was pretty surprising to us,” said Scherr, who published the results in the peer-reviewed journal Medicine & Science in Sports & Exercise.

Many breweries market their nonalcoholic beers explicitly as sports drinks. The Bavarian brewery Erdinger, for instance, calls its nonalcoholic wheat beer “the isotonic thirst quencher for athletes” and advertises it with the motto, “100% Performance. 100% Regeneration.” Heineken promotes its nonalcoholic beer Heineken 0.0 with lines like, “There is no limit to what the human body can achieve,”

https://www.nytimes.com/2018/02/19/sports/olympics/germany-olympics-beer.html?hp&action=click&pgtype=Homepage&clickSource=story-heading&module=second-column-region&region=top-news&WT.nav=top-news

Have a great day and a even better sales week!

Scott Jarden