If Your Sales Pitch Is Missing These Steps, You May Miss Out on the Sale
At its core, a sales pitch is an opportunity to show customers how your products and services will help them achieve their goals. What better way to show customers how you can help solve their problems than by teaching them something? If you're able to teach customers, they will naturally be more likely to want to learn more about the value of your products and services.
As you think about ways to improve your sales communications, here are some steps you can take to educate current and future customers.
BECOME A SUBJECT MATTER EXPERT.
PUT YOURSELF IN THE CUSTOMER'S SHOES.
TELL CUSTOMERS SOMETHING THEY DON'T KNOW.
SHOW THE CUSTOMER HOW YOU CAN HELP.
NURTURE THE RELATIONSHIP.
LEARN FROM YOUR CUSTOMERS.
Each time you engage with a customer, it's an opportunity for you to learn something, too. Over time, you'll be able to pick up on the common challenges and pain points of customers. This collective insight should help you to address current and future needs.
Almost every day I hear from a salesperson who is trying to sell me something. While the product may be different, it often sounds like everyone is reading from the exact same sales script. If you want to stand out from the crowd, save the aggressive call-to-action tactics for later and lead with some useful information that can move a customer's business forward. Be a subject matter expert who is known for sharing knowledge to help customers make the most informed buying decision possible.
You have to earn your customers' business by showing up for them each and every day. If you can demonstrate that you care about their business and want to help them succeed, you will earn their business, trust and loyalty. You'll close the deal, live up to your promise and become so much more than just a vendor -- you'll be a partner.
For details on each one: https://www.entrepreneur.com/article/317219
Winter is coming!
I know the Sunday Sales Blast isn't about selling our "stuff" but we could not resist to remind you that it is August and now is the time to be planning and selling products like Winterinse and Liquid Ice Melt, To learn more click here.
World Golf Championships today, maybe Tiger can win this one after a good showing at the British Open.
Have a great day and an even better sales week!