To keep sales momentum alive, you need to provide value on every interaction -- even a quick follow-up call. Here are three approaches to making a real connection.
1. Re-emphasize the Business Value
Your prospects will only change because of the impact you can have on their organization. Reiterate it. Remind them of how you can help.
You might say: "Pat, in our previous conversation you mentioned how important it was to get going on this soon so you could realize the savings (eliminate redundancies, drive incremental growth) that you need by year end. Let's set up time to talk so we can get you moving forward."
2. Share Ideas & Insights
Your prospects want to work with someone who's constantly thinking about how they can improve their business. Be that person.
You might say: "Pat, I've been thinking more about how we can help you increase sales (reduce costs, speed up productivity). I thought you might be interested in what we did with XYZ organization when they were dealing with the same challenge. Do you have a few minutes for a quick conversation?"
3. Continue to Educate
Sometimes your prospects are still asking themselves, "Does it make sense to move forward or not?" From the outside, you won't know. But you can keep giving them more reasons to change!
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With the cost of Super Bowl advertising rising to an eye-watering $150,000 per second, brands have never before had such an incentive to create something truly special. Their challenge is to capture the world's imagination and change the way we think about them overnight. Here are some the best from the past:
The best Super Bowl commercials ever
01. “Hey Kid, Catch!”/Coca-Cola (1979)
This Clio-award winning Super Bowl commercial, shown during the 1979 showdown between Los Angeles Rams and the Pittsburgh Steelers, appears in countless lists of the greatest ads of all time – and for good reason.
02. "1984"/Apple (1984)
Nowadays, we’re used to Super Bowl ads with big budgets and epic visions. But in 1984, audiences had yet to experience such things. And then Apple came along and blew their minds – or made them utterly befuddled – depending on who was watching.
A full 20 years after this Budweiser Super Bowl ad aired at the 1999 play-off between the Denver Broncos and the Atlantic Falcons, its catchphrase remains instantly recognizable to an entire generation of viewers.
03. "Wassup"/Budweiser (1999)
For the full list:
Next week we will review the winners for this year (in my mind) of the best commercials. Let me know what you think were the best and why, email me at firstname.lastname@example.org
Have a great day and an even better sales week!