Sunday Sales Blast 6/4/17

The Best Time Of Day To Do Everything At Work

Timing really is everything. Expert advice on when is the best time to send an email, schedule a meeting, make a decision, and more.


If you’re a morning person, you might think you do your best work first thing in the day, but a study from Albion College and Michigan State University found that when it comes to being creative, waiting until later in the day yields better results. Asking students to solve six different problems at various hours over the course of the day, the researchers found the best creative thinking was done at 6 p.m., when students were tired. For night owls, the converse is true; morning was the time they had their best ideas.


Monday-morning meetings are a staple at many companies, but if participation is low, there’s a reason why. Only one in three employees is likely to attend, according to a study by the online scheduling service “If you have a meeting at 9 a.m., employees will need to prepare the day before, or turn up underprepared,” research coordinator Keith Harris told Inc.. If they’re not prepared, they won’t come up.

Get more participation by holding meetings at 3 p.m. on Tuesdays, the company found. Tuesday afternoon stands out “because that is the furthest you can get from the deadlines at the end of the week without bumping into the missed deadlines from the week before,” said Harris.


You probably know that you should never go to the grocery store hungry. Turns out you shouldn’t make an important decision on an empty stomach, either, according to a study from Columbia Business School. Researchers found that judges who were hearing cases made consistent decisions first thing in the morning and again right after lunch. Since eating replenishes energy, the judges were refreshed and ready to tackle decisions after eating.

If you’ve got a tough choice to make, it could be in your best interest to postpone your decision until after you’ve eaten.

Here are some more:

Ask for a raise

Interview for a job

Best time to send a email

For the full article click here:


Insights from MailChimp’s Send Time Optimization System

The easy answers

For all the readers who want the high-level, easy answers about when to send, here I’ll lay out what EGP’s several billion email addresses have to say. I’ve separated time of day and day of week to make the results easier to read, but even when merged into single week graphs, the results are the same.

Not content, but audience

We’ve got our easy answers out of the way (send during the work week in midmorning), and we’ve seen how these answers shift a bit in terms of weekend preference and evening preference based on content type. These content-type dependencies are the first indication that our monolithic answers are disguising more nuanced truths deeper in the data.

When you think about it, is the type of content you’re receiving the main driver of when you open and read it? For me, that’s not true. I’ll read retail stuff at work (sorry, boss!), and I’ll read data science content while I’m at home on the couch (sorry, lovely wife!).

The primary driver of when I engage with email (donning my Captain Obvious hat right now) is my life


When you are reading this Alex and I are jumping off the Cape May to Lewis Ferry for the swim part of the Escape the Cape Triathlon. Wish us luck!

Have a great day and an even better sales week!

Scott Jarden