Sunday Sales Blast 8/26/18

The productivity issue of the SSB

Sitting Near a Multitasker Decreases Your Intelligence By 17 Percent
Research from Stanford and other top universities suggest that multitasking may be damaging our brains.

Surprisingly, the researchers discovered that media multitasking in everyday life does not translate to performance benefits in multitasking tests conducted in a laboratory. In fact, the opposite was the case. Regular media multitasking makes people LESS effective at accomplishing tasks while multitasking.
Meanwhile, a different study at Stanford University discovered that regular multitasking also makes it harder for people to focus on a single task and, perhaps more importantly, "allow[s] goal-irrelevant information to compete with goal-relevant information." In other words, daily multitasking makes you:
    •    LESS effective when multitasking.
    •    LESS effective when not multitasking.
    •    LESS effective at prioritizing to achieve goals.

Why does this happen? Well, it turns out that when you're multitasking, you literally reduce your intelligence, as measured by your ability to comprehend what you're seeing and hearing. A landmark study from York University in the UK found that on a standard comprehension test, multitaskers scored 11 percent lower than those who weren't multitasking.

Even more disturbingly, researchers discovered that merely sitting near somebody who is multitasking drops your comprehension by an astounding 17 percent. This is apparently due to the visual pollution of seeing the other person's screen or activities, which forces your brain to interpret what it's seeing...which takes more effort than the multitasking itself.

Virtual Assistant Options for Any Company -- From Startups to High-Flyers

VAs can cover your bookkeeping, social media, writing, customer service and programming needs, as much or as little as you want them to.

Using a virtual assistant can shave hours from your workweek, but knowing which tasks to delegate can be tricky, whether you're starting or growing a business. Most virtual assistants are contract or freelance workers who do their jobs from home and focus on administrative tasks that are similar to those of an executive assistant or secretary. Websites that specialize in contract workers, such as and, have thousands of listings for virtual assistants.

10 Things to Outsource to a Virtual Assistant

Bookkeeping: Many small businesses choose to share their bookkeeping systems with their virtual assistants who can then follow up on tasks such as outstanding invoices or unpaid bills.

Database entries: Whether it's a slew of new business cards picked up at a conference or updated information for existing contacts, keeping databases current is a suitable task for virtual assistants. Be specific about your needs and expectations, and make sure the virtual assistant has done this type of work before so there's less room for errors

Managing email: To keep you from wasting time in your email inbox, some virtual assistants will filter your most important emails and respond to the rest on your behalf, Colaiacovo says. Such email management is easy to do remotely, but you need to provide guidance on how to pick out key emails and ask the assistant to copy you before sending out any responses to reduce the risk of errors. 

Scheduling: Because many scheduling tools are available online, virtual assistants are managing the calendars of many clients, says Kramer Harrawood. Tasks include dealing with meeting invitations from others, scheduling appointments with clients and helping to plan events. 

For all 10-

Good golf this afternoon if you want a break from the great weather.

Have a great day and an even better sales week!

Scott Jarden