Let it Snow!
The east coast is being covered in wet, sloppy deep snow Sunday reminding us that it is still winter.
What about selling in the aftermath of a snow storm?
Use social media to get the word out that you have the tools to clean up the mess after the storm. That can include, shovels, ice melt chemicals and Winterinse for cleaning up the mess tracked in.
Bob Clarke, senior vice president of sales and marketing at ABM, suggests some no- and low-cost ways to prepare the lobby for winter:
Utilize safety mats and rugs: “This is one of the most critical strategies in a commercial property to prepare for winter,” he notes. “Matting best practices dictate there should be 5 to 10 feet of coarse matting outside a building, 5 to 10 feet of matting directly inside the building and another 5 to 10 feet of matting directly behind it.”
Signage: Direct people to where you want them to go with signs and indicators.
Day porters/day matrons: Consider adding or changing their schedule to be available in the lobby during bad weather.
Schedule deeper cleans: Schedule your heavy-duty floor work around the inclement weather season: just before to protect and just after to correct. Typically, many of these costs are built into a housekeeping program.
Put out hand sanitizer: Remember the one about protecting the environment: Strategically, but adequately placed hand sanitizer goes a long way in protecting your occupants and the environment.
If you really want to tap into a unique market do what this company has been doing for about 5 years- Selling Snow
Go to https://shipsnowyo.com to learn more.
The Eagles didn't win but we had a great run!
Have a great day and an even better sales week!