Sunday Sales Blast 1/27/19

Are Fitness Facility Patrons Lifting Germs Instead of Weights?


Facility mangers and cleaners working in buildings with fitness facilities will want to focus on disinfecting workout equipment after a study published in BMC Infectious Diseases found more Staphylococcus aureus bacteria on weight balls, treadmill handles, and other equipment surfaces than on the facilities’ restroom surfaces.

What they found
S. aureus is a common bacterium found in the nose and throat of healthy individuals which can cause a range of staph infection illnesses, from minor skin conditions to life-threatening diseases such as pneumonia, meningitis, and sepsis. Antibiotic-resistant strains of S. aureus such as methicillin-resistant S. aureus (MRSA) are a worldwide problem in health care facilities.

The overall prevalence of S. aureus on environmental surfaces in the fitness facilities was 38.2% (110/288). The most commonly colonized surfaces were the weight ball (62.5%), cable driven curl bar, and CrossFit box (62.5%), as well as the weight plates (56.3%) and treadmill handle (50%). Interestingly, the bathroom levers and door handles were the least contaminated surfaces in both male and female restroom facilities (18.8%). Community gyms (40.0%) had the highest contamination prevalence among sampled surfaces with CrossFit (38.9%), traditional gyms (38.9%), and hospital associated (33.3%) contaminated less frequently, though the differences were not significant

What to do about it
Sounds like a chance to sell easy to use, short dwell time disinfectants like Airx Spray N Go. Here is the link for that info:

For all of the test data:

Google Phishing Quiz Helps You Spot Fake Emails (do this)

Phishing--trying to trick someone into providing their username and password to a malicious site--is the most common form of cyberattack, according to Justin Henck, product manager at Jigsaw, formerly named Google Ideas. With that in mind, Jigsaw is providing an 8-question online quiz about spotting a phishing email before you give hackers access to your accounts. It's not as easy as you'd think, but the quiz will teach you to be better at it.

If you ever got an email claiming to be from a foreign royal family member who needs to park some money in an American bank account, I bet you knew better than to reply with your account number. But what about an email that appears to contain photos from your child's school? Or--an email I received just today--a PDF about business account services that seemed to come from American Express? 

To help protect users from phishing attacks, Jigsaw has created a quiz only eight questions long that will let you test your ability to distinguish real emails from phishing ones and help you learn to spot the differences. "It's not always as easy as it looks -- attackers have become more sophisticated at making their phishing attempts seem legit," Henck writes in a Medium post. The quiz was designed to take into account the latest and most sophisticated phishing techniques, and is based on security training with more than 10,000 journalists, activists, and politicians around the world.

I took this quiz and while I know a lot of these tricks, it was extremely helpful. Well worth taking the time to do the quiz.

Now that football is done (until the Super Bowl) golf is back again and Tiger is playing. Check out the Farmers Insurance Open this afternoon and see what he and others can do.

Have a great day and an even better sales week!
Scott Jarden