Bullen Blog

3/10/24: Lots Of Cleaning Events Coming, What Are You Doing?

Lots of great cleaning events coming up! First up is the Clean Buildings Conference in Baltimore, MD. Come visit with us at our booth #313! Next up is NCW, or National Cleaning Week- National Cleaning Week kicks off on March 24th, encouraging us to declutter and freshen up our spaces for spring. It’s the perfect…

3/3/24: On The Road Again And What About Those Bathrooms

What about those bathrooms? I am on a short vacation trip with my RV, Globey #3 and when you are driving for 16 hours you end up in a few bathrooms. Some were ok and others were not. As a person involved in the cleaning industry I notice stuff that maybe others don’t but it…

2/25/24: How To Sell Spring Cleaning Products

It is almost Spring cleaning time! Promoting spring cleaning products effectively involves a combination of strategic marketing efforts designed to reach potential customers at the right time, with the right message, and through the right channels. Here’s a comprehensive approach: 1. Understand Your Audience Segmentation: Identify and segment your target market based on demographics, psychographics,…

2/18/24: Happy Almost Presidents Day

Happy almost Presidents Day!            Presidents’ Day, officially Washington’s Birthday at the federal governmental level, is a holiday in the United States celebrated on the third Monday of February. It is often celebrated to honor all those who served as presidents of the United States and, since 1879, has been the…

2/11/24: How To Create A Products Promotion Like Super Bowl Ad

What can you learn from a $7M  Super Bowl ad? Creating a promotion like a Super Bowl ad requires a mix of creativity, strategic messaging, and an understanding of your audience. By focusing on storytelling, emotional connection, and high production values, you can create a compelling pitch that captures the spirit of the most memorable…

1/28/24: I Got A New Product For You

I have a new product for you, how do I get the message out? Getting the attention of existing customers about a new product involves a strategic combination of marketing, communication, and leveraging the relationship you’ve already built with them. Here are some effective strategies: Content Marketing: Create blog posts, videos, or infographics that provide valuable…

SSB 1/21/24: How To Sell Existing Accounts New Products

How to sell existing accounts new products Selling more products to existing accounts, commonly referred to as increasing the “customer lifetime value,” is a critical strategy for sustainable business growth. Here are several strategies to consider: Understand Your Customer: Needs and Preferences: Regularly gather feedback to understand their ongoing needs, challenges, and preferences. Purchase History:…

SSB 1/7/24: Happy New Year!

Happy New Year! Get ready for 2024 For those of you who are followers of Jancast, Mark and I posted our 2024 predictions show last week that might help you with your planning for the new year. We cover our predictions on just some of the following- • What big technology is going to change…

SSB 12/24/23: Happy Holidays From Bullen!

Happy Holidays from Bullen! Season’s greetings from the Bullen team! We extend our sincere gratitude for your business and support throughout 2023, and looking forward to 2024. Please note that our offices will be closed for inventory and enhancements from Christmas to New Year’s. The Bullen office will reopen on Tuesday, January 2, 2024. Here’s…

SSB 12/17/23: Thanks For Your Support!

Thanks For Your Support of The Sunday Sales Blast In 2023 I want to extend my sincere appreciation for your support and engagement with our newsletter, especially in light of its focus on news rather than specials and deals. Your commitment to staying informed and exploring the latest updates and trends is commendable. In a…
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