Sunday Sales Blast 9/17/17

We are home from the show!

The regular SSB will return next week while we recover from all of our hard work.

We packed up the booth and headed back home on Friday, Thanks to all of you that came to visit with us while in Las Vegas. Since more of you reading this did not attend the show we have posted four videos so you can watch them and see the products and services we were featuring without having to leave your office. Click the image below to see what you missed.

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Great golf to watch this afternoon from the BMW Championships.

Have a great day and an even better sales week!
Scott Jarden

Sunday Sales Blast 9/11/17

Off to the ISSA show!

We are traveling today to do booth setup for the ISSA show so no SSB this week. Stay tuned for video coverage from our booth all week.

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Only 2 days till the ISSA show starts, are you coming? See us in booth #2537 or watch our videos from the booth each day.

If you are coming to the show and flying check this info from last weeks SSB.


Come flu with me

The way airlines board planes affects how easily bugs are spread among passengers.

IT IS an often-heard office conversation. Someone returns from a trip with a nasty bug, and colleagues say he must have caught it from a germ-ridden plane. It is not unusual to come down with something nasty after flying. And as a fellow Gulliver reported last week, contaminated air on flights is widespread.

Someone has to carry those bugs into the cabin in the first place, before infecting fellow flyers. Researchers at Arizona State University, Florida State University and Embry-Riddle Aeronautical University have found that the way airlines board planes can have a huge effect on the potential for disease contagion. The researchers considered a hypothetical outbreak of the Ebola virus and the effect that different boarding methods could have on infection rates. With the standard boarding method of dividing the plane into three sections and boarding passengers from front to back, there is a 67% chance of reaching 20 or more air travel-related cases of Ebola per month, as passengers cluster together while waiting for the earlier boarders to stow their bags. It would be far better, the researchers found, to split the plane into two sections and board randomly within each section. In this scenario, the risk of infecting 20 people per month drops to 40%. (It would probably also make boarding quicker.)

For the full article to make you even more uncomfortable flying click this link:
https://www.economist.com/blogs/gulliver/2017/08/come-flu-me


Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 9/3/17

Happy Labor Day Weekend!

Labor Day in the United States is a public holiday celebrated on the first Monday in September. It honors the American labor movement and the contributions that workers have made to the strength, prosperity, laws and well-being of the country. It is the Monday of the long weekend known as Labor Day Weekend and it is considered the unofficial end of summer in the United States.

In 1887 Oregon became the first state of the United States to make Labor Day an official public holiday. By the time it became an official federal holiday in 1894, thirty U.S. states officially celebrated Labor Day. Thus by 1887 in North America, Labor Day was an established, official holiday

 

Only 9 days till the ISSA show starts, are you coming? See us in booth #2537 or watch our videos from the booth each day.

Speaking of traveling to the show


Come flu with me

The way airlines board planes affects how easily bugs are spread among passengers.

IT IS an often-heard office conversation. Someone returns from a trip with a nasty bug, and colleagues say he must have caught it from a germ-ridden plane. It is not unusual to come down with something nasty after flying. And as a fellow Gulliver reported last week, contaminated air on flights is widespread.

Someone has to carry those bugs into the cabin in the first place, before infecting fellow flyers. Researchers at Arizona State University, Florida State University and Embry-Riddle Aeronautical University have found that the way airlines board planes can have a huge effect on the potential for disease contagion. The researchers considered a hypothetical outbreak of the Ebola virus and the effect that different boarding methods could have on infection rates. With the standard boarding method of dividing the plane into three sections and boarding passengers from front to back, there is a 67% chance of reaching 20 or more air travel-related cases of Ebola per month, as passengers cluster together while waiting for the earlier boarders to stow their bags. It would be far better, the researchers found, to split the plane into two sections and board randomly within each section. In this scenario, the risk of infecting 20 people per month drops to 40%. (It would probably also make boarding quicker.)

For the full article to make you even more uncomfortable flying click this link:
https://www.economist.com/blogs/gulliver/2017/08/come-flu-me


Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 8/27/17

How do you stay so motivated?

You see, we are often so consumed by motivating our teams, employees, business partners and customers, that we sometimes forget something extremely important -- our own motivation.

1. Build a business around your passion.
When you do something you truly love it’s not hard to find the motivation needed to succeed. If you are involved in an industry that bores you it will be hard to dig down and find that motivation when you need it because you aren’t truly passionate about what you are doing.

2. Always have long-term and short-term goals.
I’m a big fan of goals, both short-term and long-term -- they give you something to work towards, and including short-term goals ensures that you are able to taste victory on a regular basis, providing further motivation to push hard towards achieving the long-term goals.

3. Be extremely optimistic. 
When you are constantly optimistic you focus on just the positives, which helps you stay motivated and focused on reaching your goals. The minute you start to bring negative thoughts into your mind is the moment your forward momentum will come to a screeching halt. 

4. Commit to the end goal.
Success often comes to those who take big risks, and big risks can result in epic failures. There are very few one-hit wonders, as most successful entrepreneurs have experienced failure at one point.

5. Surround yourself with like-minded people.
The company you surround yourself with has a direct influence on how you behave, both in your personal life and in the workplace.

6. Establish a personal reward system.
It’s always nice to be rewarded for your hard work, and we can all benefit greatly by implementing a personal rewards program. It doesn’t have to be lavish, either, as sometimes simple rewards can go a long way to push us harder.

To see the full article click this link:
https://www.entrepreneur.com/article/278033

 

ISSA awards first recipient of the Richards H Jarden Scholarship.

The Jarden family established the ISSA Richards H Jarden Scholarship fund shortly after his passing in February of this year. The recipient was Samuel T. Nortman. Samuel has a high school GPA of 4.0 and was second in his class of 151 students. He was active in clubs and on the varisty track team as well. Samuel plans to attend the University of Wisconsin-Madison this fall to major in Chemical Engineering.

The scholarship is only available to a student who is majoring in either Chemistry  or Chemical Engineering.

 

Only 16 days till the ISSA show starts, are you coming? See us in booth #2537 or watch our videos from the booth each day.

Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 8/20/17

We Need to Talk Some More About Your Dirty Sponges

A kitchen sponge is not your enemy. But it can be very dirty. Last week, scientists published a study revealing how densely packed your dirty kitchen sponge is with microscopic bacteria. After I wrote an article about their work, readers flooded my inbox with good questions, so I asked around for some answers.

“Our study was mainly thought to create awareness, and not fear,” Dr. Egert wrote in a follow-up email.

But what they found alarmed many readers. Although not designed to evaluate disinfection methods, the researchers collected additional data from the sponge donors (a sample of 14 sponges, which the researchers concede was limited). And to their surprise, sponges regularly cleaned in soapy water or the microwave actually harbored more of a bacteria called Moraxella osloensis. This bacteria is generally common and harmless, but it can cause infections in people with compromised immune systems.

Nonetheless, Dr. Egert suggested that in most cases it may be best to throw away your sponge when it starts to stink — a sign that the nasty bacteria may be there — even if it may not harm you. This decision to toss, said Dr. Egert, means balancing hygiene and sterility, thriftiness and a sustainable environment. The United States Department of Agriculture also suggests buying new sponges frequently, as they are “difficult to clean.”

“You should not become hysteric and afraid of your kitchen sponge now,” said Dr. Egert in our original interview. Even sterile environments can make a person ill, he added. “But if you’re already ill or have ill people at home, you should be more careful.”

For the full story here is the link:
https://www.nytimes.com/2017/08/11/science/sponges-dirty-bacteria-contamination.html

15 Scientifically Proven Ways to Work Smarter, Not Just More
Nobody cares how busy your are or how work you late, they just care what you get done.

Whether you're working a traditional 9-to-5 gig or running your own business, we all struggle with productivity. For many this is a daily struggle. The good news? That struggle will be a thing of the past if you implement these 15 scientifically-proven methods for increasing your productivity.

1. Track your time.
Time tracking will boost your productivity by allowing you to see how much time you’ve spent on a task.

If you’re like most people, you’re probably busy responding to emails on the morning commute. You may be answering the phone whenever you have a break -- but you're working non-stop. This is not as uncommon of an occurrence as previously believed. But, we weren’t designed to work like that.

2. Plan your day the night before.
Planning your work day allows you to schedule work on your meaningful goals. You can write these goals to do within the first few hours of the day

3. Avoid the news.
Living in a world where we’re plugged in 24/7 means that we’re bombarded with news. You may not even want to hear about the particular news story you're hearing.  The problem as Buffer’s Joel Gascoigne explains -- the news is negative. The ratio of bad news to good news is around 17:1. As previously mentioned, happiness influences productivity -- skipping the news may help you.

Constantly consuming this unhealthy information can affect your mood and prevent you from bettering yourself. For instance, instead of watching the 24/7 news cycle, you could hit the gym. Consider strengthening  a skill, or reading a book that’s inspiring to boost your productive and happy self.

Here is the link for the rest:
https://www.entrepreneur.com/article/298941

 

Only 23 days till the ISSA show starts, are you coming? See us in booth #2537

Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 8/13/17

6 Management Tricks You Can Learn From Jon Snow Without Beheading Anyone.

Game of Thrones has some applicable management lessons, even if you don't have the power of life or death.

Games of Thrones has taken the world by storm and it's not just from an entertainment perspective. People from all walks of life are learning a variety of skills from the HBO television series, and chief executive officers are no exception.

1. Always value your team.
During the season finale, Jon Snow is accompanied by Davos, Sansa and the Northern Houses, giving them a strong chance of surviving through the winter months. Jon Snow would not be able to achieve this without his team, a valuable lesson for any leader.

The key to being a CEO and managing a company is valuing the team members that help you make it happen. Remember, you may have the vision, and you need the right minds to bring it to life.

2. Make intelligent alliances.
I'm sure nobody expected or wanted Jon Snow to let the Wildings cross the wall, but he knew that winter was coming and that he could not keep Winterfell safe from the Night's King; he decided to stop the White Walkers from increasing their numbers by getting people out of their reach.
Sometimes, the most unlikely alliances are the most intelligent ones. As a CEO or member of a management team, you must do what's best for your company and your team. Create partnerships where they will offer value to your organization.

3. Motivate others to achieve common goals.
Jon Snow's main goal is to save the North, along with his friends, family and loyal followers. He wanted everyone to work towards a common goal: to survive the war against the Night's King and the unbearable winter months.
This valuable sense of passion and drive is something all CEOs should have and embrace. If you're the CEO of a company, you need to share your passion with your teams to motivate them towards a common goal. Aside from making your organization more productive, you'll create a deeper connection with the people you beside.

For all six here is the link:
https://www.entrepreneur.com/article/298340

Why These Student Workers Are Lining Up To Clean Dirty Toilets

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“It all started with a pair of jeans,” says Kristen Hadeed when talking about Student Maid, Inc., the cleaning and concierge company she founded in 2009. The company, which only hires students, is located in Gainesville, Florida.

As a 19-year old undergraduate student at the University of Florida looking to buy a new pair of jeans she couldn’t quite afford, Kristen embarked on a journey that started with cleaning houses in between classes. Her goal at the time: earn enough money by cleaning to purchase that coveted (and expensive) pair of denims.

After a bit of a learning curve, she found her services to be in high demand: “I found that my clients would tell their friends, who would refer me to their friends, and before I knew it, I needed help. I slowly hired other students to clean with me after school and on the weekends.”
After being hired for a large cleaning project near the university campus, she saw how much of an opportunity there was for a reliable, trustworthy cleaning service in the local community.

Kristen believed this void could be fueled by college students—like her at the time—looking to earn money and experience while focusing on school. With a mindset of “we are here to help,” Student Maid was born, and Kristen hasn’t looked back since.


To learn more here is the link:https://www.forbes.com/sites/aileron/2017/07/24/why-these-student-workers-are-lining-up-to-clean-dirty-toilets/#4042b3535ee7

 

Do you sell your brand online? Bullen can help.
 

The Bullen Companies is pleased to announce its new Bullen Fulfillment Services division (BFS).

BFS is a comprehensive solution to distributors that want to sell via ecommerce to sites like Amazon, Jet.com, Ebay, Etsy and many more. Bullen provides the product manufacturing of your brand and the expertise in getting the product to market with your preferred vendor.

There is no need for you to purchase the product, have it shipped to your location and then ship it to the vendor. Bullen’s BFS can eliminate a step, reduce freight cost and other fees associated with servicing ecommerce sites.


Three easy steps to ecommerce:
1. Place your orders with Bullen
2. Bullen fulfills order direct to your vendor
3. You sell product online without having ever handled the product

Email us for more info: sales@bullenonline.com

 

Only 40 days left of Summer, get outside and enjoy it!

Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 8/6/17

On vacation this week, here is great repeat SSB.

One Day, a Machine Will Smell Whether You’re Sick

Ancient Greek and Chinese medical practitioners used a patient’s scent to make diagnoses. Modern medical research, too, confirms that the smell of someone’s skin, breath and bodily fluids can be suggestive of illness. The breath of diabetics sometimes smells of rotten apples, experts report; the skin of typhoid patients, like baking bread.

But not every physician’s nose is a precision instrument, and dogs, while adept at sniffing out cancer, get distracted. So researchers have been trying for decades to figure out how to build an inexpensive odor sensor for quick, reliable and noninvasive diagnoses.

The field finally seems on the cusp of succeeding.

“You’re seeing a convergence of technology now, so we can actually run large-scale clinical studies to get the data to prove odor analysis has real utility,” said Billy Boyle, co-founder and president of operations at Owlstone, a manufacturer of chemical sensors in Cambridge, England.

Mr. Boyle, an electronics engineer, formed the company with two friends in 2004 to develop sensors to detect chemical weapons and explosives for customers, including the United States government. But when Mr. Boyle’s girlfriend and eventual wife, Kate Gross, was diagnosed with colon cancer in 2012, his focus shifted to medical sensors, with an emphasis on cancer detection.

With artificial intelligence, he said, the machine becomes better at diagnosing with each exposure. Rather than detecting specific molecules that suggest disease, however, Mr. Haick’s machine sniffs out the overall chemical stew that makes up an odor.

It’s analogous to smelling an orange: Your brain doesn’t distinguish among the chemicals that make up that odor. Instead, you smell the totality, and your brain recognizes all of it as an orange.

To read the complete article click here-

https://www.nytimes.com/2017/05/01/health/artificial-nose-scent-disease.html

 

Bundle Selling Thoughts

Bullen Regional Sales Manager, Jack Collins remind us this week that bundle selling is not just selling products. The key is to focus on offering solutions to customer problems.     To quote a precept from his Scott Paper days:  “we are selling dry hands”.     Bullen is actually selling a number of things, but the focus needs to be on the problem - solution all the time and in all marketing and sales communications.   AirX is selling "environments free of bad, nasty odors”, etc.

What are you selling and how can it be turned into problem solving?

 

Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 7/30/17

Chipotle says sick employee responsible for latest outbreak

A sick Chipotle employee caused a norovirus outbreak at a Virginia restaurant earlier this month.

Multiple customers who ate at a Sterling, Virginia Chipotle (CMG) complained of nausea, vomiting and diarrhea. Those symptoms are consistent with the highly contagious norovirus, which has impacted Chipotle restaurants before.

"We believe someone was working while sick," Ells said.

In response, Ells and other Chipotle executives said they are drilling with employees that they cannot work while contagious. The company's employees will undergo another round of "comprehensive communication and training" to make sure everyone working at Chipotle understands how to prevent another similar outbreak from occurring again. Ells called the new messaging strategy "relentless training."

Presenteeism

Workers who come in sick cost their employers an average of $255 each per year, according to Cornell University labor researchers.

Sick employees have difficulty concentrating, work more slowly and have to repeat tasks, bogging down productivity, according to the study. (They also get their co-workers sick, but those costs were not counted in the study.) Not to mention their co-workers take their new sickness home to spread further.

Economists refer to slack productivity from ailing workers as "presenteeism," and the Cornell study said it may cost employers even more than absenteeism due to illness.

Other studies have suggested that presenteeism costs U.S. businesses $180 billion annually in lost productivity.

http://money.cnn.com/2017/07/26/news/companies/chipotle-sick/index.html

Summer will be over soon and cold season will follow quickly. Talk to Bullen about the Value of Clean presentation and how it can help your customer and sales.

 

How the First 20 Minutes of Your Day Can Set You Up for Success

You all know about that morning-routine thing: Everyone raves that waking up early and sticking to your routine will help you get more done. But whether you get out of bed at 5 a.m. or 3 p.m., it's the first 20 minutes of your day that can set you up for success. 

1. Don't click the snooze button.

Don't ever click your alarm's snooze button. This tells your brain it's OK to procrastinate by putting your day on hold.

2. Do make your bed.

Your room will look cleaner and feel more organized -- both of which train your mind to want to get things done, right away. It's a small win, but you can build on it as your day continues. 

3. Visualize your life.

This is probably the best thing you can do in the alpha state. Visualize your life. What will it be in five years, when you've achieved your goal of building your business? How about your relationships? Concentrate on how they'll look in the future and what you need to make them real. Tap into your subconscious mind to request what you want and then make your brain drive your actions.

For more info click here: https://www.entrepreneur.com/article/291907

 

Have a great day and a even better sales week!

Scott Jarden

Sunday Sales Blast 7/23/17

Email Is Great But Face-to-Face Meetings Are 34 Times More Successful.

If your goal is to communicate, talking is a lot better than typing.

We have all of the advances in communication technology -- Skype, FaceTime, Slack. etc. Yet, nothing beats a good, old fashioned email. It’s quick, easy-to-use and, best of all, it's free.

Email remains one of the most effective and important marketing channels for brands. It’s even popular among millennials since they don’t enjoy talking to people on the phone. I love email but recent research has found that it may not as persuasive as talking to someone face-to-face.

The research was reported in Harvard Business Review and published in the Journal of Experimental Social Psychology. It suggests the success of a face to face is due to the lack of personal connection we experience today. The lack of actual one-on-one connection to someone can ultimately cost us what we really want.

1. Nonverbal cues.

Body language is extremely important when it comes to communication. It’s not how you said something, but also your facial expressions and body posture. All of these cues are lost in emails.

In fact, around 93 percent of communication effectiveness is determined by nonverbal cues. And, that’s not limited to strangers. Studies have have found that even you closest friends can’t interpret your emotions in emails.

2. Authentic, trust building experience.

All people, even millennials, still demand intimate and face-to-face encounters to build a more authentic and trustworthy relationship. At some point we should communicate with other people through a webcam, FaceTime, or conference tools like GoToMeeting.

3. More efficient. 

Face-to-face meetings are usually shorter than conference calls. That’s probably because when on the phone everyone sits there quietly with their phones on mute until the discussion is over. I’ve been guilty of this numerous times.

The takeaway.

Make face-to-face communication a priority whether it’s meeting a prospective client for the first time or scheduling semi-regular meetings with your team.

If you can’t do so in person, then at least use your webcam or apps like Skype. It’s not exactly the same, but it’s going to be more effective than only email communication - especially when you have a request. According to Bohns:

“If your office runs on email and text-based communication, it's worth considering whether you could be a more effective communicator by having conversations in person.

For the complete list here is the link:

https://www.entrepreneur.com/article/296590

 

Wildwood fun for the whole company!

Winner of the craziest hat! He was really into the award.

Friday the 21st we had the Bullen Company outing, another perfect day and a great group attending. Bullen has held a company outing each summer to Wildwood for the last 20 years. For those of you that don't know Wildwood it is like a mix of Coney Island, DisneyLand and the Philly Italian Market all rolled into one. There is a 2 mile or so boardwalk and multiple piers with rides of all types for all age groups. The Bullen outing is for employees and family, Those attending have unlimited access to rides and waterparks all day and an all you can eat lunch. We give out awards for best t-shirt, best hat and best sunglasses.

It was a great day and I am sure quite a few people will be coming to work with sunburns on Monday

Thanks to Vince Smith for organizing a great event.

 

Have a great day and a even better sales week!

Scott Jarden

Sunday Sales Blast 7/16/17

5 Rules Movie Assassins Follow Religiously That Entrepreneurs Should Too

Lesson 1: Assassins are prepared for any and every eventuality.

Great assassins, without question, are always prepared. Of course, no one can prepare for being double-crossed by a trusted partner, like what Alec Trevelyan (Sean Bean) did to James Bond (Pierce Brosnan) in Goldeneye, but by-and-large preparation separates a good assassin from a dead assassin.

As an entrepreneur, this means doing your homework scrupulously before any meeting you take, making sure you have an answer to any question (and, if you don't, getting back to the asker as soon as you do,) and always being early. And, yes, even little things, like always having an extra pen.

Lesson 2: Assassins always practice great tech hygiene.

Having the latest tech is great, but more important is keeping the tech you currently have in top condition.

The first question Jason Bourne (Matt Damon) asked Marie (Franke Potente) when they agreed to drive across Europe together in The Bourne Identity was if she kept her old car in good repair. Did she change the oil, rotates the tires, etc? She did and later, when the going got tough, Bourne was able to drive them both to safety using a car that most definitely wasn't designed for evasive maneuvers.

Sure, new tech is cool, but you know what's cooler? Giving yourself another week of financial runway because your current iWhatever still works great, and you don't waste money upgrading simply because you can.

Lesson 3: Assassins understand the difference between business and personal reactions.

While almost every great movie assassin has a personal story behind why they do what they do (Martin Blank in Grosse Pointe Blank is a loner who was recruited out of the army, John Wick's wife and dog were killed, etc.) they always try to maintain a balance between personal and professional.

In other words, their personal reasons might be driving what they do, but their professionalism shows through first and foremost. They never make bad decisions out of anger, they follow their plan and they're constantly checking themselves to see if they're missing anything. Their skills, professionalism and training guide them in completing their task, even if their motive is personal.

For all five go to:

https://www.entrepreneur.com/article/296540

 

ISSA, Las Vegas - Sept 11th-15th

The ISSA show is less than 60 days away, are you coming? Bullen will be exhibiting for our 70th year.

Click here to take our 20 second survey so we can be sure have our booth property staffed.

https://www.surveymonkey.com/r/TNPN3GR

 

Have a great day and a even better sales week!

Scott Jarden

Sunday Sales Blast 7/9/17

Three minute history of Bullen is now up

5 Nightly Rituals of the Most Successful People

If you don't do these things before bed, you won't wake up ready for success.

Achieving great accomplishments on a regular basis requires that you build a set of habits around the things that make you successful. When you distill the success of elite entrepreneurs, or any elite performer for that matter, you realize just how much they rely on their habits for their success.

The evening is one of the best times to create habits that yield sustainable success. More specifically, the things you do before bed will have a direct impact on your next day. If you want to win the day, you need to win the night before.

1. Plan your day

This is obvious, yet crucial. You should have a good idea of what your next day looks like before you turn off the lights. Take the time to schedule and optimize your day, isolating the most important objectives so you can ensure they get done.

2. Pick out your clothes

There's a reason successful people wear the same things every day. The goal is to reduce the cognitive energy required to make a decision about your clothes. While you may not want to wear a hoodie every day, it still helps to set aside your wardrobe the night before.

3. Go to bed at the same time

Make a point of going to sleep and waking up at the same time each day. This helps you set a rhythm your body will naturally follow that helps you get to sleep more quickly and feel more rested when you wake up. 

You can read the rest at: https://www.inc.com/andrew-thomas/5-nightly-rituals-of-the-most-successful-people.html

 

The Science of a Ripe Watermelon

Can you really tell if a watermelon is ripe by tapping it? A physicist explains

The tapping test depends on the fact that no solid object is perfectly rigid. They all have some elasticity (with limits, as anyone who has ever dropped a glass knows), and that means if you tap them, they will deform ever so slightly. But they rapidly spring back, overshoot and become a new deformed shape—and so you’ve started an oscillation.

The first test for watermelon quality is whether it has an unwanted air gap inside it. When you tap on a nice, clean shape like a mug, what you hear is close to a pure note—the structure is symmetrical, and it rings like a bell. The same is true for watermelons. If you get a note with an identifiable pitch, the fruit is probably solid all the way through. A dull thud indicates that it’s asymmetrical on the inside, and best avoided.

The next question is ripeness. As watermelons ripen, their flesh becomes more dense but less elastic, and the combination means that a riper watermelon will ring with a lower note.

Here is the full article: https://www.wsj.com/articles/the-science-of-a-ripe-watermelon-1498828907?

 

Have a great day and a even better sales week!

Scott Jarden

Sunday Sales Blast 6/26/17

10 Qualities Separating the Extraordinary Salesperson Apart From the Pack

1. PRODUCT KNOWLEDGE

An exceptional salesperson always starts with knowledge. They are knowledgeable, down to every detail, on the products they sell. They are experts on product uses, mechanics, systems, and operations.

2. PASSIONATE

When a salesperson believes in what they are selling, it is more exciting for them to sell. It gives them opportunities to show off a product they are proud to be involved with.

3. ORGANIZED

The more organized a salesperson is with customer information, the more notes they take on what products or systems have been sold/installed, where the problems have been, and what issues are still open or have been escalated, the better able they are to keep their customers happy long-term.

4. WORK-LIFE BALANCE

Because sales can be an all-consuming 24-hour-a- day career, the best salespeople make sure to live with a healthy work-life balance. They are able to distinguish needy customers from those who are truly in need of troubleshooting, and are more than willing to work on issues in need of urgent care on their down time. They make sure to get away for long weekends, to take the necessary time to enjoy their families and to shut down their electronics in an effort to recharge.

For all 10 here is the link: https://www.entrepreneur.com/article/295797

 

A Chicken Sandwich Hitches a Balloon Ride to the Stratosphere

An Arizona company, World View Enterprises, plans to send tourists on balloons into the stratosphere, high enough to see the curves of Earth and the blackness of space.

But its initial passenger will be a tangy fried chicken sandwich.

The company said on Tuesday that the first flight of a fully equipped high-flying balloon would take off as soon as June 21, with a payload of fast food.

Perhaps you’ve seen the KFC television commercial where Colonel Sanders, (played by the actor Rob Lowe), riffs on John F. Kennedy’s 1962 “We choose to go to the moon” speech.

https://www.nytimes.com/2017/06/13/science/world-view-stratollite-balloon-kfc-sandwich-space-stratosphere.html

This is an example of great marketing and thinking out of the box. What have you done lately to make your company stand out?

 

Have you seen our new BYOB ad? What do you think?

http://www.bullenonline.com/byob

 

Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 6/19/17

Happy Fathers Day!

Father's Day is a celebration honoring fathers and celebrating fatherhood, paternal bonds, and the influence of fathers in society. In Catholic Europe, it has been celebrated on March 19 (St. Joseph's Day) since the Middle Ages. This celebration was brought by the Spanish and Portuguese to Latin America, where March 19 is often still used for it, though many countries in Europe and the Americas have adopted the U.S. date, which is the third Sunday of June.

Father's Day was not celebrated in the US, outside Catholic traditions, until the 20th century. As a civic celebration in the US, it was inaugurated in the early 20th century to complement Mother's Day by celebrating fathers and male parenting. So if it was not for Mothers Day we would not have Fathers Day.

Since I am a dad and supposed to take it easy today thats it for the Sunday Sales Blast.

Great golf today with there US Open being finished up from Wisconsin.

 

Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 6/11/17

Alex and I jumped off the Cape May, NJ to Lewis, DE Ferry last Sunday to start off the summer season of triathlons. Alex did the olympic course, 1 mile swim, 22 mile bike and a 10K run and I did the sprint, 1/3 mile swim, 11 mile bike and 5k run.

Exercise is like other good business practices.

The reason I bring this up is too remind you to take exercise very seriously just like you do your business. If you don't not do some form of exercise on a regular basis it is just like not following up on a sales call or email campaign. You will get out of shape or lose sales and both are hard to recover from.

 

6 Innovative Ways to Attract New Customers

1. Have friends with benefits

"We form strategic alliances with businesses related to but not directly competing in our space who can refer us customers.

2. Cover all bases

"We've found that a comprehensive, multichannel marketing strategy is mandatory in today's fragmented media environment.

3. Always listen

"In an environment rife with gimmicks and teasers, consumers are looking for products and services that embrace honesty. The best way for us to attract new customers is to listen to our loyal ones.

Here is the link for all 6 of the tips:

https://www.entrepreneur.com/article/292748

 

Where do we get these great articles and tips?

Aside from just reading the news I like checking out a lot of magazines. The trick is I don't buy them. I pay $10 per month for access to over 200 different ones on www.texture.com. You need a iPad or tablet but after that you can read as little or as much you want and you don't have to drag around al of them with you since they are digital versions. You can try it our for free for 3 months. (this is not a paid ad placement, I actually use this app).

 

Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 6/4/17

The Best Time Of Day To Do Everything At Work

Timing really is everything. Expert advice on when is the best time to send an email, schedule a meeting, make a decision, and more.

BRAINSTORM NEW IDEAS

If you’re a morning person, you might think you do your best work first thing in the day, but a study from Albion College and Michigan State University found that when it comes to being creative, waiting until later in the day yields better results. Asking students to solve six different problems at various hours over the course of the day, the researchers found the best creative thinking was done at 6 p.m., when students were tired. For night owls, the converse is true; morning was the time they had their best ideas.

SCHEDULE A MEETING

Monday-morning meetings are a staple at many companies, but if participation is low, there’s a reason why. Only one in three employees is likely to attend, according to a study by the online scheduling service WhenIsGood.net: “If you have a meeting at 9 a.m., employees will need to prepare the day before, or turn up underprepared,” research coordinator Keith Harris told Inc.. If they’re not prepared, they won’t come up.

Get more participation by holding meetings at 3 p.m. on Tuesdays, the company found. Tuesday afternoon stands out “because that is the furthest you can get from the deadlines at the end of the week without bumping into the missed deadlines from the week before,” said Harris.

MAKE A TOUGH DECISION

You probably know that you should never go to the grocery store hungry. Turns out you shouldn’t make an important decision on an empty stomach, either, according to a study from Columbia Business School. Researchers found that judges who were hearing cases made consistent decisions first thing in the morning and again right after lunch. Since eating replenishes energy, the judges were refreshed and ready to tackle decisions after eating.

If you’ve got a tough choice to make, it could be in your best interest to postpone your decision until after you’ve eaten.

Here are some more:

Ask for a raise

Interview for a job

Best time to send a email

For the full article click here:

https://www.fastcompany.com/3047586/the-best-time-of-day-to-do-everything-at-work

 

Insights from MailChimp’s Send Time Optimization System

The easy answers

For all the readers who want the high-level, easy answers about when to send, here I’ll lay out what EGP’s several billion email addresses have to say. I’ve separated time of day and day of week to make the results easier to read, but even when merged into single week graphs, the results are the same.

Not content, but audience

We’ve got our easy answers out of the way (send during the work week in midmorning), and we’ve seen how these answers shift a bit in terms of weekend preference and evening preference based on content type. These content-type dependencies are the first indication that our monolithic answers are disguising more nuanced truths deeper in the data.

When you think about it, is the type of content you’re receiving the main driver of when you open and read it? For me, that’s not true. I’ll read retail stuff at work (sorry, boss!), and I’ll read data science content while I’m at home on the couch (sorry, lovely wife!).

The primary driver of when I engage with email (donning my Captain Obvious hat right now) is my life

https://blog.mailchimp.com/insights-from-mailchimps-send-time-optimization-system/

 

When you are reading this Alex and I are jumping off the Cape May to Lewis Ferry for the swim part of the Escape the Cape Triathlon. Wish us luck!

Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 5/28/17

Happy Memorial Day and the official start of the summer.

Memorial Day is observed on the last Monday of May. It was formerly known as Decoration Day and commemorates all men and women who have died in military service for the United States. Many people visit cemeteries and memorials on Memorial Day and it is traditionally seen as the start of the summer season.

Thanks to all that have served or are servicing for all of us.

 

Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 5/21/17

One Day, a Machine Will Smell Whether You’re Sick

Ancient Greek and Chinese medical practitioners used a patient’s scent to make diagnoses. Modern medical research, too, confirms that the smell of someone’s skin, breath and bodily fluids can be suggestive of illness. The breath of diabetics sometimes smells of rotten apples, experts report; the skin of typhoid patients, like baking bread.

But not every physician’s nose is a precision instrument, and dogs, while adept at sniffing out cancer, get distracted. So researchers have been trying for decades to figure out how to build an inexpensive odor sensor for quick, reliable and noninvasive diagnoses.

The field finally seems on the cusp of succeeding.

“You’re seeing a convergence of technology now, so we can actually run large-scale clinical studies to get the data to prove odor analysis has real utility,” said Billy Boyle, co-founder and president of operations at Owlstone, a manufacturer of chemical sensors in Cambridge, England.

Mr. Boyle, an electronics engineer, formed the company with two friends in 2004 to develop sensors to detect chemical weapons and explosives for customers, including the United States government. But when Mr. Boyle’s girlfriend and eventual wife, Kate Gross, was diagnosed with colon cancer in 2012, his focus shifted to medical sensors, with an emphasis on cancer detection.

With artificial intelligence, he said, the machine becomes better at diagnosing with each exposure. Rather than detecting specific molecules that suggest disease, however, Mr. Haick’s machine sniffs out the overall chemical stew that makes up an odor.

It’s analogous to smelling an orange: Your brain doesn’t distinguish among the chemicals that make up that odor. Instead, you smell the totality, and your brain recognizes all of it as an orange.

To read the complete article click here-

https://www.nytimes.com/2017/05/01/health/artificial-nose-scent-disease.html

Bundle Selling Thoughts

Bullen Regional Sales Manager, Jack Collins remind us this week that bundle selling is not just selling products. The key is to focus on offering solutions to customer problems.     To quote a precept from his Scott Paper days:  “we are selling dry hands”.     Bullen is actually selling a number of things, but the focus needs to be on the problem - solution all the time and in all marketing and sales communications.   AirX is selling "environments free of bad, nasty odors”, etc.

What are you selling and how can it be turned into problem solving?

 

Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 5/14/17

Happy Mothers Day!

While my mother is no longer with me I was thinking about some of her sage wisdom that she passed on over the years. One of the quotes that I am reminded of has to do with our industry. Her saying was "don't ever pass up a good bathroom". She said that while on a family vacation and out for dinner. She came back from a bathroom break to tell us that the toilet was a hole in the ground (we were out of the USA). That is when I first heard that famous line.

That ties in with Tom Peters story about his drive from his home in Vermont to Boston Logan Airport and how he always stopped at the same restaurant. It was not for the food it was because he knew they had clean bathrooms.

What a great lesson for the people who are supposed to be experts in cleaning. Do an audit of your facility in your own building. Is your bathroom kept in a condition that an outside person would find acceptable? Offer your customers to do a free audit of their facility and start in the bathroom.

If you google "cleaning for mothers day" you get a lot of links for suggestions to buy your mother a cleaning service. I think one better is to actually clean her place yourself. You can learn more about the products you sell by actually using them. I clean my bathrooms at my house each week and use it as a chance to try new products. This week I was testing some new disinfectants with a lavender fragrance that recently was approved for sale. I smelled it in the bottle but for me to really know what it would be like I had to actually use it. I liked it and you will be seeing it soon from Bullen. I would not have know for sure if I didn't actually use it.

 

Great golf today with the Players from Florida, watch it just to see how many golfers end up in the water at the 17th hole (island green).

 

Have a great day and an even better sales week

Scott Jarden

Sunday Sales Blast 5/7/17

No Time to Marketing? You Only Need 15 Minutes a Day.

Here is a great article from Entrepreneur magazine that I wanted to pass on. While Bullen has a marketing department, like many small to medium size businesses our staff wear many hats. We learned some points from this and hope you will as well. The SSB is a focus that we have been doing for years and think it helps our customers connect with Bullen. It is one of many marketing habits we do weekly.

Marketing is like exercising. The difference between doing nothing and just a little every day is cumulatively enormous.

According to Infusionsoft, nearly one in five owners of small businesses has no plan to use any digital marketing in 2017. Of those who do, 49 percent handle marketing on their own along with their other duties.

Here are three tips I shared with my colleagues to help them better market themselves for just a few minutes every day.

1. Start by brainstorming.

Before you can effectively market with just a few minutes a day you have to spend a few hours brainstorming what you are looking to achieve. You need a plan to guide how you’ll do marketing every day. Identify what your goals are and potential tactics for executing them.

You might be trying to get more leads, establish authority in your niche or attract more customers, which requires learning where they hang out online. Let’s say there are certain blogs your target audience reads. It would only require a little time each day to comment on the articles, share some on social media and network with the writers and editors.

2. Start with just one marketing activity.

In the beginning, eliminate excessive options and focus on just one marketing channel and one activity. Focus on a single channel, such as only marketing on LinkedIn, a podcast or Quora. Focus on a single marketing activity like interacting on behalf of your business with relevant Facebook groups.

I’ve seen small businesses focus primarily on an email newsletter to build a dialogue with their target audience, while others have spent their time being interviewed on multiple industry specific podcasts. This approach takes little time, allows you to focus on your leading priorities and gives you a timeline to dive deep into one tactic.

There is no one-size-fits-all approach. You have to determine what marketing works for you. When you are seeing results scale up your marketing efforts to a few channels and tactics at once, but only when you’ve got more bandwidth.

3. Foster a marketing habit.

It's easy to neglect marketing when business is good. Fit in 15 minutes of marketing work daily to make marketing a consistent habit.

Try working on your marketing efforts at the same time of day every day. This way it’ll be easy to remember the task and more likely that it’ll become part of your regular routine.

For the full article here is the link:

https://www.entrepreneur.com/article/293050

 

Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 4/30/17

Spring is definitely here, what have you cleaned lately, version 2?

Last week we talked about that it is spring cleaning time and wonder have you taken any action to promote that in your company with your customers? How about a email that could be sent to your customers outlining some product bundles like entrance mats, trash cans and new floor care equipment? We just got done producing 3 new videos for our Airx line that covers product bundles from within that line, we do what we preach. Sell more than one products at a time typically increase you closing rate. Do you need help on how to put together a email marketing campaign?  Reach out to us, we can help.

It is not all about selling-

14 Ways to ‘Spring Clean’ Your Business Operations

Spring is coming, bringing with it that extra bit of mental energy that comes from the return of fresh air and the end of rainy cold. The change in season also creates a chance for companies to review their processes. So what can your business streamline and de-clutter to improve operations?

Here are a few from that list that I thought were worth looking at:

Audit Your Activity

Every so often, I make it a point to step back and analyze my daily activities, as well as the activities of my team. I’m looking for inefficiencies, clutter, overhead and other “junk” that’s accumulated over time. It’s remarkable how much we do out of habit, never stepping back and asking ourselves if there’s a better way. - Robby Berthume, Bull & Beard

Question Processes

I’ve found that even the most mundane and tested processes can have massive room for improvement right under your nose. That’s why I encourage my whole team to question everything (similar to a toddler) and ask “Is that the best way to do it?” — even if it’s a process that’s been in place for years. We’ll even have a “spring cleaning,” where we go through every process and look for improvements. - Elle Kaplan, LexION Capital

Study Use Of Time

Begin by having the team do a deeper level of hours tracking. This reveals where the team spends its time (include internal meetings and admin stuff) and will expose inefficiencies. With solid data, you can analyze and make decisions on platforms or processes that will have a much wider business impact. - Dan Golden, BFO (Be Found Online)

Declutter Physical And Digital

We set aside time to do both a physical and digital spring cleaning. Purging our office and re-organizing work spaces and storage closets leads to a more productive work environment. Digitally organizing, deleting and archiving files and folders that are no longer used removes clutter and allows for more efficient work. Un-enrolling your email from lists is a great way to spring clean your inbox. - Leila Lewis, Be Inspired PR

For the full list click here:

http://www.huffingtonpost.com/entry/14-ways-to-spring-clean-your-business-operations_us_58af5106e4b02f3f81e44554

 

Have a great day and an even better sales week!