Sunday Sales Blast 2/11/18

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Yes, they won!

I have been saying for as long as I can remember at the beginning of the football season that if the Eagles won the Super Bowl we would give all of the employees the day off (with pay) to attend the parade down Broad Street. Well, they won and Bullen was closed last Thursday. It has been spectacular to see how this milestone event has brought together millions of people in the Philly metro area.

Great marketing from the Super Bowl-

Philly, Philly as the Budlight ad says (Bud gave one free beer to all comers) Tackle Lane Johnson said that if the Eagles won the Super Bowl, he would buy. “I have a lot to prove to this city,” Johnson said. “I think if we have a few big years and make the playoffs if we win a Super Bowl, I’m giving out beer to everybody.” Bud Light’s social-media team stepped in to make good on the promise. 

My favorite commercials

With an average cost of $5,000,000 per minute, you would guess that all of the commercials would be good but I will point out two that I liked from a marketing view.

Tide:
There have been a number of meta Super Bowl commercials over the years, poking fun of the most common tropes (talking babies, cute animals, sexy women) that we often see during the game’s ads. But none have done it as well as Tide, whose series of ads throughout this year’s matchup managed to be surprising and memorable, and made many people forget that people were poisoning themselves with the “Tide pod challenge.”

Tourism Australia:

Just as each Tide commercial began by tricking us into believing it was something else, Tourism Australia’s Dundee spot got viewers excited about a “Crocodile Dundee” sequel hitting theaters this summer. Danny McBride, playing the legendary character’s son, teams up with Aussie actor Chris Hemsworth to embark on an adventure across the beautiful country. “It’s 37,000 miles of pristine, beautiful beach, mate,” Hemsworth tells McBride. Wait, this seems off.

What can we learn from these two campaigns, think different and do something that will make people think and comment either to themselves or others about what they just saw or read and remember the message?
Here is the link to see these and other comments from the WSJ:

https://www.washingtonpost.com/news/arts-and-entertainment/wp/2018/02/04/the-five-best-super-bowl-commercials-from-tide-to-tide/?utm_term=.9d722794a240

Congrats Eagles!

Stay warm and have a great Sunday and an even better sales week! 

Good afternoon to watch golf from Pebble Beach if you live in a part of the country that is cold.

Scott Jarden

Sunday Sales Blast 2/4/18

Steve Jobs Knew How to Write an Email. Here's How He Did It

The context.

In 2010, Jobs and Apple were preparing to release the iPad. A key feature would be the tablet's ability to function as an e-reader, similar to Amazon's Kindle (which had already been out for a few years). Of course, the more publishers willing to contribute books to Apple's iTunes store, the more appeal the iPad would hold.

Jobs proceeded to write an email to try to convince HC to join.

He uses the recipient's name.

This email is only a part of a larger thread that had begun at least two days earlier. There was no need for Jobs to address Murdoch by name. So, why did he?
Of course, we can't read Jobs's mind. But using a person's first name reestablishes connection and helps build trust. It says: Look, I know you. You know me. We're on the same side here.
Takeaway: I'm not suggesting you begin every email with the person's name, especially after correspondence has already begun. But if you're trying to make a point or reestablish a common ground, remember the famous words of Dale Carnegie:
"A person's name is to that person the sweetest and most important sound in any language."

It's well-thought out.
I don't know how long Jobs took to compose this email, but we can assume it was more than a few minutes. It clearly explains his position, in simple, understandable terms.
"Heck, Amazon is selling these books at $9.99, and who knows, maybe they are right and we will fail even at $12.99," Jobs writes. "But we're willing to try at the prices we've proposed. We are not willing to try at higher prices because we are pretty sure we'll all fail."
This language is conversational, vulnerable, and paints the picture of Apple giving it their best shot, pursuing bias for action, and preparing to learn from any mistakes.

Ask yourself:
    •    Is it clear and logical? Fair and balanced?
    •    Is it easy to read? (Using numbers or bullets like Jobs did can help.)
    •    Am I sure I won't later regret something I've written here?
    •    Was I careful not to write too much?
Repeat the process a few times, until you can confidently answer yes to each question.

https://www.inc.com/justin-bariso/steve-jobs-how-to-write-great-email.html?cid=nl029week04day24

Let hope we continue to be the victorious underdogs at the Super Bowl tonight and win the big one!

Go Eagles!

Stay warm and have a great Sunday and an even better sales week! 

Scott Jarden

Sunday Sales Blast 1/28/17

Use These 5 Sales Questions To Close More Deals

These sales questions can help you unlock all the answers you need to navigate through your customer's journey to help you close deals faster

The worst error a salesperson can make is not asking buyers enough of the right questions.

Bad salespeople will monopolize the sales conversation by talking too much about their company and all their product's various features. But even decent salespeople can make the mistake of not probing deeply enough, and just accepting the first answer a prospective customer gives them.

#1. Why? Why? Why?
Your job as a salesperson is to try to find the answer to these questions by asking "why" enough times until you reach the root emotional problem that they're hoping you can solve.

Why would someone be interested in working with you, and what do they hope to gain from doing business with you?

#2. Why now?
Every salesperson knows that timing is crucial to whether or not you will win or lose a deal, but not asking your prospective customers the right questions leaves you blind to objections and roadblocks.

#3. Who will sign off on this?
If you don't ask the right questions, you might not even be talking to a decision maker.

To get all five and the rest of the details here is the link:
https://www.inc.com/heather-r-morgan/5-questions-every-salesperson-needs-to-ask.html

Let hope we continue to be the victorious underdogs at the Super Bowl tonight and win another one.

Go Eagles!

Stay warm and have a great Sunday and an even better sales week!

Scott Jarden

 

 

For those that read the whole SSB this week I was wrong, the Super Bowl is not tonight, it is next week. 


Let hope we continue to be the victorious underdogs at the Super Bowl  and win another one.
 

 

Sunday Sales Blast 1/21/17

Do we really need an Alexa-powered toilet?

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Kitchen and bath products-maker Kohler thinks so, as well as a faucet and bathroom mirror and the list of Alexa-activated devices is even longer and weirder than that. How about an Alexa-powered dog collar or backyard umbrella?

Amazon was expected to get its voice-activated digital assistant into all manner of Internet-connected gadgets at CES 2018, the big annual technology trade show that wrapped up in Las Vegas last week. And it didn't disappoint. The list of new devices powered by Alexa rose to 4,000, from over 1,000 brands. Not to be outdone, Google made an unusual splash, showing off deals that put its Alexa rival, Google Assistant, in touchscreen displays and voice-activated commands in cars.

Technology fads often run hot then fizzle, and it's tempting to think that the Numi intelligent Wi-Fi-connected Kohler commode will fall into the realm of cool-but-little-used items that include smart forks and see-through washing machines

But in this race for the crown jewel of smart home control, Kohler’s toilet might just take the throne. You can ask it to heat up the seat, lift the lid, play your favorite tunes, and of course, flush. “Numi delivers hands-free control, personalized cleansing functionality,” reads the release, “that let users fine-tune every aspect of their experience to their exact preferences.”

The smart toilet starts at $5,625, while the fancier Numi Black will set you back $6,500. Both come out in the fourth quarter this year.

https://www.us.kohler.com/us/numi-toilet-premium-remote/productDetail/toilets/1334091.htm;jsessionid=445AA6D08F3D284A0383F66494C5460F.kohler-prod1-ecom2?skuId=1334087&brandId=430036

5 Reasons Networking Is a Salesperson's Most Powerful Tool

The ability to network is key for sales success in a fast-paced working world

While a savvy salesperson may be able to achieve some short-term results without building these essential relationships, those who wish to lay the foundations for lasting success know they cannot achieve their goals without well-thought-out networking efforts.

1. IN-PERSON MARKETING

In many ways, networking is nothing more than in-person advertising. It's a way of showing who you are and what you have to offer. Networking gives you a chance to get your name out and build a reputation for yourself. 

2. THE REFERRAL PIPELINE

Another significant advantage of networking is that it gives sales professionals a chance to build a strong referral pipeline. Remember, true networking isn't focused on just helping yourself -- it's also about lending a helping hand to others.

3. LEARNING NEW INSIGHTS

Perhaps the most valuable aspect of networking is that it allows sales professionals to gain valuable insights about the needs of their clients. When you actually listen to someone, you have the chance to learn their story and understand the pain points that they need help resolving.

When I was president of the ISSA I used that time to network with as many people in our industry as I could. At meetings, social functions and online. Linkedin is a great tool for connecting and I now have over 1900 connections that I reach out to for new job openings at Bullen, new products intros and just to tap into other experts opinions. Connect with me and join my network on Linkedin.

For all five, here is the link:
https://www.entrepreneur.com/slideshow/307208


Go Eagles!
Stay warm and have a great Sunday and an even better sales week!

Scott Jarden

Sunday Sales Blast 1/14/17

Get ready, some medical experts are predicting the worst flu season in history

Medical experts are bracing for one of the worst flu seasons in history.
The main flu strain for 2017-18 is known as the H3N2 virus, and it is more deadly than the swine flu. The flu is now widespread in about 46 states, reports the CDC.

The National Institute of Allergy and Infectious Diseases and other organizations are calling for the development of a universal vaccine.

Medical experts in the United States are worried that this year's flu season could be a nasty one that may be lethal.That is because this year's main flu strain, the influenza A virus, known as H3N2, is worse than the swine flu in 2009. To put it in perspective, back when the swine flu was making headlines it infected just 51,000 people in Australia. This year's H3N2 sickened over 215,000 and the illness has hit our shores. It's a situation that has led the Centers for Disease Control and Prevention to do a collaborative study with global health partners in an effort to make addressing the situation a global priority.

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Bullen has a pathogen control document that you can use to educate your customers on proper disinfectant procedures, email us if you want more info sales@bullenonline.com

For the full article about the flu here is the link:
https://www.cnbc.com/2018/01/09/medical-experts-predict-worst-flu-season-in-history.html

Do you listen to Podcasts?
Back in 2004 Mark Warner our sales manager at the time and I started Jancast.com the first podcast for the cleaning industry. We produced over 100 shows, won the 2004 ISSA innovation award and had a great time doing it. The 100+ shows have been downloaded over 100,000 times and can still be listened to on iTunes or directly on Jancast.com

I haven’t done a podcast for a while but I listen to them all the time. When I am driving in the car, testing cleaning products or just laying around. Here a few of the ones that I would suggest you listen to help your business. If you do a google search using the name of the podcast you will be able to figure out the best way for you to listen.

NPR’s How I Built This With Guy Raz is all about dreams, innovators, idealists and entrepreneurs, of course. In each episode, Raz discusses well-known founders and their brands, and dissects the stories behind the movements they’ve created.

On the daily podcast So Money, host Farnoosh Torabi chats with business thought leaders about how they manage their finances. High-profile guests such as Tony Robbins, Tim Ferriss, Arianna Huffington and Seth Godin have shared raw, personal money stories, as well as money-management tips and tricks.

Sometimes, a simple quote is all the inspiration you need to get through the day. But Quote of the Day host, entrepreneur and money expert Sean Croxton and his guests take it a step further. A brief audio clip follows the quote for maximum motivation, followed by anecdotes and advice for life coaches.      

Stay warm and have a great Sunday and an even better sales week!

Scott Jarden

Sunday Sales Blast 1/7/17

11 Expert Tips To Make 2018 Your Most Productive Year Ever

Could eating cake for breakfast and never listening to your voicemail help you get more things done?

1. EAT CAKE FOR BREAKFAST
“It doesn’t literally have to be cake,” says Beyond the Headline podcast host Jenna Abdou, but “the point is to find a way to eat something that brings you joy in the morning.” Abdou believes this can double as a mindfulness exercise–and triple as a practice for cultivating gratitude–that in turn boosts your productivity.

2. BUILD YOUR DAY AROUND YOUR TOUGHEST TASKS
Career strategist Adunola Adeshola kicks off her day by identifying her top one or two most pressing tasks. “Once I’ve scratched the most important thing off my to-do list, I immediately feel like I’ve conquered the day,” she says. “Sure, some days there are five to seven important things,” she admits, but starting by tackling something critical “helps me eliminate busy work and distractions so that I can end the day feeling accomplished.”

3. OVERLOAD YOUR TO-DO LIST
“I create a huge task list that seems impossible to finish and give myself a deadline to complete it,” says Airlink Marketing founder Arianna O’Dell. “Having an ‘impossible’ challenge to undertake spurs me into action and often lets me complete double what I would on a normal workday.” Even if you don’t work as well as O’Dell does under pressure, drawing up a comprehensive–or even overly ambitious–to-do list can help prime your brain for productivity.

4. FOLLOW THE “FIVE-MINUTE RULE”
Beth Comstock, vice chair of General Electric, follows the “five-minute rule” to stay productive: “If it’ll take you five minutes or less, just do it now,” she says. “Send that email, look over that spreadsheet, or walk over to your colleague’s desk and have a quick conversation. A small action now can keep you moving toward a big deadline.”

For all 11 here is the link:
https://www.fastcompany.com/40508272/11-expert-tips-to-make-2018-your-most-productive-year-ever

Polar Vortex product needs

We don't push product on the Sunday Sales Blast very often but as I am writing this it is 9 degrees outside so I would be remiss if I didn't remind you of Winterinse and Liquid Ice Melt. Your customers need both of these products, now! Here is the link for more info: http://www.truekleen.com/winter-products/?rq=winter

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Stay warm and have a great Sunday!


Scott Jarden

Sunday Sales Blast 12/31/17

10 Secrets to Creating a Master Calendar That Drives Your Productivity



Start off the New Year being a little more organized.

I’m not going to sugarcoat this. Scheduling is a mundane task I really don’t look forward to.

However, if I don’t schedule my time effectively, my mind will be scattered all over the place. That’s because having a schedule keeps me focused, organized and productive.

One of the best ways that I’ve been able to achieve this is by creating a master calendar for small business. This is simply one calendar that contains all of my most important dates, events, and tasks.

1. JOT DOWN ALL OF YOUR RECURRING DATES AND ACTIVITIES.

The first step you need to take when creating a master calendar is to write down all of your recurring tasks and activities. Since this is for your small business, focus on just those that are business-related. 

2. ESTABLISH CLEAR WORK BOUNDARIES.

After you’ve jotted down your list of recurring dates and activities, it’s time to set aside specific blocks of time. Sometimes this is a straightforward. Since team meetings are usually 30 minutes long, then you now to block out from 3:00 to 3:30 every Tuesday afternoon.

3. INCLUDE TIME BUFFERS ON YOUR SCHEDULES.

Scheduling back-to-back meetings is just setting yourself up for failure. You need time between meetings to travel, recharge, prepare, eat a snack, or unwind. Most of the time a half an hour between meetings is enough of a buffer time.

4. CAPTURE INFORMATION.

What happens when a new idea, task, or event pops-up? Capture it ASAP by writing it down and then adding it to your calendar.

As David Allen explains in the iconic Getting Things Done, this will make sure that you won’t forget about it. More importantly, it frees your brain so that you’re not retaining too much information.

For the full list:
https://flipboard.com/@flipboard/-10-secrets-to-creating-a-master-calenda/f-aa22dd35fb%2Fentrepreneur.com

That's all for now, get back to the family and have a great last day of the holidays tomorrow!
 

Go Eagles!

Scott Jarden

Sunday Sales Blast 12/24/17

ON LIFE AND LIVING: CHRISTMAS TREE FRESHNESS


If you were adventurous enough to cut down your own pine tree for Christmas, you likely want it to last as long as possible. Your hard effort doesn’t have to go to waste as soon as December 25 rolls around – there are a few ways you can keep your pine looking fresh and healthy through the beginning of the New Year.
1. Trim the trunk
As soon as you get your tree home, make a fresh one-inch cut off the end of its trunk. By doing so, you’ll remove any dried-on resin that may be preventing the tree from absorbing as much water as possible.
2. Keep it away from heat
Try to place the tree away from radiators, fireplaces, and other sources of heat. Doing so may dry out your tree sooner than you would like.
3. Make sure it’s adequately watered
Ideally, the water level should always be above the base of the trunk. Again, this will prevent resin from drying up at the bottom of the tree and blocking it from absorbing water. The general rule of thumb is that the average tree absorbs a quarter of water for each inch of its diameter.
Many people swear by using additives in their tree’s water, such as baby aspirin or bleach. While there is little scientific proof that this works to keep trees fresh, there’s no harm in sticking with your family’s tradition!

Watch out for the flu, it is getting worse-

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That's all for now, get back to the family and have a great holiday!
 

Go Eagles!

Scott Jarden

Sunday Sales Blast 12/17/17

More than 200 passengers aboard Royal Caribbean ship stricken with stomach virus

About 220 passengers aboard a five-night Caribbean cruise, slated to return to Ft. Lauderdale Saturday morning, suffered from a gastro-intestinal illness over the past week, Royal Caribbean announced.
"Independence of the Seas is currently on a 5-night Caribbean cruise, which departed Port Everglades, Florida on December 11," Royal Caribbean said in a statement Friday to ABC News. "Over the week, 220 cases of gastro-intestinal illness were reported— representing 4.86 percent of the 5,547 guests and crew onboard

The Miami-based cruise line continued in its statement, "Those affected by the short-lived illness were treated by our ship’s doctors with over-the-counter medication, and we hope all our guests feel better quickly. Meanwhile, we’re taking steps like intensive sanitary procedures to minimize the risk of any further issues. The ship will also undergo special additional cleaning procedures before it departs on its next cruise."

The Centers for Disease Control's 2017 data shows that 10 cruise ships sailing to foreign ports had at least 3 percent of the passengers reported "diarrheal disease" symptom.

Seems like they have an issue, Chipolte lost half its stock value with similar issues.


More Bathroom news-

Trump loves showing off the White House bathrooms
When he isn’t watching four hours of television each day, President Donald Trump reportedly has a fondness for showing off the White House’s storied bathrooms.

In a New York Times article published on Saturday chronicling Trump’s often unusual habits, the newspaper reports that the former hotelier loves to pass time by taking his guests on tours of his residence, especially the restroom.
“He has an odd affinity for showing off bathrooms, including one he renovated near the Oval Office,” The Times reports.

This means that those who have embarked on Trump’s toilet tours have gotten a rare look inside the White House’s 35 bathrooms in what would undoubtedly be quite a lengthy excursion.
Although little is known about the water closets, a former White House staffer once called the men’s room by the Oval Office “pretty epic,” describing it as a “tiny bathroom with a small sink.” But he also noted that the people coming out of the bathroom were much more impressive than the toilet itself. 
He praised the bathroom on the ground floor of the residence near the library as his favorite, detailing its white marble floors and sinks that "radiated luxury."

Trump isn’t the first president reported to cherish his restrooms— Johnson was said to drag people into the water closet with him as he continued his conversations in a bid to intimidate them.
Millard Fillmore introduced the first flush toilet to the White House during his presidency from 1850-1853, but Franklin Pierce, who served from 1853-1857 was the first president to have a modern bathroom with running hot baths and showers.

http://www.newsweek.com/trump-loves-showing-white-house-bathrooms-743707

 

Have a great day and an even better sales week!

Go Eagles!

Scott Jarden

Sunday Sales Blast 12/10/17

China to get extreme toilet makeover to boost tourism

Thinking about visiting China but worried about how bad the toilets are?
You may be relieved, in more than one way, to hear that the country's leader is on your side.
President Xi Jinping, now a bathroom aficionado after frequent visits to inspect the facilities in rural homes, has announced he's doubling down on a campaign for a Chinese "toilet revolution" that he launched in 2015.
Voicing the concerns of many a wary traveler, the communist leader said clean toilets were the cornerstone of a civilized society and would help boost travel to China as well as improving the hygiene of the masses.

Toilet issues are crucial to tourism

China has opened about 68,000 improved bathrooms in tourist areas around the country since Xi began his campaign.
Good news for places in China that have long had a notorious reputation for appalling standards of public restroom hygiene.
Once deterring visitors with its doorless dry toilets, Jiuzhaigou Natural Reserve in southwestern Sichuan province has just welcomed a series of new eco-toilets around the area.
"Toilet issues are not petty matters but an important aspect of satisfying the public's desire for a decent and healthy life," Jack Sim, founder of global sanitation campaigner the World Toilet Organization, tells CNN.

Sim, aka "Mr. Toilet," says a lack of clean facilities could harm China's tourism industry in the long run

"But the lack of clean toilets made tourism impossible to be promoted as the tour agencies always get bad reports and complaints after the tour -- as the stench, filth and terrible condition of many Chinese toilets horrified foreign visitors."

"In many cases, money is not the problem, but it is a mindset problem," says Bai.
"If we are able to make toilets fashionable, just like a cell phone, a TV, or a dream, we can change the toilet culture of China."

You have been hearing about the value of clean restrooms from us for years. Good to see that it is a focus of a whole country..

http://www.cnn.com/travel/article/china-toilet-revolution/?iid=ob_lockedrail_bottomlarge

 


Flu season is now upon us and is supposed to be worse than last year. You should offer your customer a free review of their facility for flu and cold prevention. Contact your sales person to get a copy of our cold & flu prevention manual

Have a great day and an even better sales week!

Go Eagles!

Scott Jarden

Sunday Sales Blast 12/3/17

What a difference a good bathroom #3

Even when traveling you can appreciate a nice bathroom. My mother had a say "never pass up a good bathroom, you never know what the next one will be like".

With that being said I got shots of a really nice bathroom on my trip. Not typical of where I was this week. Waterless urinal where there is plenty of water but I guess it was a style thing.

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There’s a Christmas-Tree Shortage- get yours soon!

This Christmas, supplies of live trees are tight. Some Christmas tree lots are closing almost as soon as they open, citing a shortage of trees and presaging a potential national run on firs this weekend, traditionally the busiest of the tree-buying season.
Some suppliers blame extreme weather this past year. Some blame changes to agriculture, like small farmers in Oregon, the biggest tree-producing state, turning to grapes and cannabis instead.

But most growers blame the Great Recession.
It takes seven years to 10 years to grow a tree. Many farmers planted fewer seedlings or went out of business altogether in the years after the housing bust, when consumers pulled back spending.
At the same time, total acreage in production declined 30% between 2002 and 2012, according to the latest federal data available.


What product do you have that could be in short supply (ice melt products are ones to look out for)?
 

Have a great day and an even better sales week!

Go Eagles!

Scott Jarden

Sunday Sales Blast 11/26/17

What a difference a good bathroom and kitchen makes, #2

SSB is on vacation this week so brought back a post from last year that we made while traveling.

We are back after 2 weeks driving around south of Auckland on the north island of New Zealand. NZ is a great place with a view of life a little different than the USA. They have big cities like Auckland and others but once you are 20 minutes out of town things slow down and get casual (in my mind). If you want some tips on taking a trip to NZ drop us an email.

Being in the cleaning industry we were always noticing bathrooms and what is on the maids carts. Here are a few of the bathrooms that we saw in the second week of our trip:

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Haven't seen this type of urnial in years, all stainless.

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Drip units were pretty common, hardly ever seen in the US.

The take away from this is something every business can learn from. You need to promote a clean and welcome facility that people won't recall the bathrooms as the high or low point of the customer's experience.

Here is the closing thought on the trip:

They call sandals, jandals!

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Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 11/19/17

Springsteen Quotes on Success, Love and Rock n' Roll

Words of wisdom from a rock icon on how to navigate success and stay true to yourself.

ON LUCK - “When it comes to luck, you make your own.”
ON AUDIENCE - “Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.”
ON SUCCESS - “If you’re good, you’re always looking over your shoulder.”
ON PERSPECTIVE - “It’s not the time in your life, it’s the life in your time.”

Great takeaways for business and life.
https://www.entrepreneur.com/slideshow/304018


Happy Thanksgiving, next week!

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Thanksgiving Day is a national holiday celebrated in Canada, the United States, some of the Caribbean islands, and Liberia. It began as a day of giving thanks for the blessing of the harvest and of the preceding year. Similarly named festival holidays occur in Germany and Japan. Thanksgiving is celebrated on the second Monday of October in Canada and on the fourth Thursday of November in the United States, and around the same part of the year in other places. Although Thanksgiving has historical roots in religious and cultural traditions, it has long been celebrated as a secular holiday as well.

In the United States, the modern Thanksgiving holiday tradition is traced to a sparsely documented 1621 celebration at Plymouth in present-day Massachusetts, and also to a well recorded 1619 event in Virginia. 

The question of where the first Thanksgiving was held in the United States has been a subject of debate, primarily between New England and Virginia, complicated by the concept of Thanksgiving as a holiday celebration versus a religious service.

On December 26, 1941, President Franklin D. Roosevelt signed a joint resolution of Congress changing the national Thanksgiving Day from the last Thursday in November to the fourth Thursday. Two years earlier, Roosevelt had used a presidential proclamation to try to achieve this change, reasoning that earlier celebration of the holiday would give the country an economic boost.

In my opinion, Friday would make more sense. Either way, have a great Thanksgiving!

Stay warm and have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 11/12/17

ISSA Refutes RAI Amsterdam’s Termination of Alliance

ISSA, the worldwide cleaning industry association, unambiguously rejects RAI Amsterdam (RAI)’s claim that the long-standing alliance between ISSA and its “INTERCLEAN” trade show partner, RAI, is terminated.

On Friday, November 3, 2017, RAI submitted a letter to ISSA indicating its desire to terminate the agreement between ISSA and RAI and immediately began contacting ISSA members, exhibitors, council members, and other organizations announcing the termination. Subsequently, a series of communications went out that also demanded that ISSA members work directly with RAI to book their trade show booths for the Amsterdam ISSA/INTERCLEAN show.

ISSA unequivocally denies that the alliance is terminated.
“This behavior is unacceptable,” says ISSA Executive Director John Barrett. “I want to stress to our valued members, peers, and stakeholders that these allegations regarding ISSA’s partnership and global family of ISSA/INTERCLEAN exhibitions are not only unprofessional but absolutely untrue. We do not in any way support RAI’s unilateral departure from its obligations or its decision to communicate directly to members of the association with misinformation.”

Bullen has exhibited at the "ISSA Interclean" show before the ISSA was added. It has been over 25 years that the two organizations have been working together. We will be there again this spring to meet and serve our international customers.

Winter is here! (20 degrees last night in Philadelphia)

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Do your customers have a supply of Winterinse to go with your ice melt chemicals? here is the link for more info:

http://www.truekleen.com/win-winterinse/?rq=winter

Stay warm and have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 11/5/17

Daylight saving time: The myths and the truths

Loved by some, loathed by many, daylight saving time has wide-ranging and often surprising implications.
From energy use to our very health, here's a look at some of the mythology and facts surrounding DST.

MYTH: It saves energy
One of the most commonly offered rationales for daylight saving time (yes, it's "saving," not "savings") is the presumption that by extending summer daylight later into the evening, Americans would use less energy.
Unfortunately, it doesn't seem to hold true.
A 2008 U.S. Department of Energy study reported that daylight saving time reduces annual energy use by about 0.03%. And a study that same year from the University of California-Santa Barbara found it might even increase energy consumption.

TRUTH: You really DO feel cruddy for a few days after
A 2012 British study found kids got more exercise during the longer summer day. That's good. Then again, researchers at the University of Alabama Birmingham reported in 2012 that the spring adjustment led to a 10% increase in heart attack risk.
On the other hand, that same study found the risk fell about as much in the fall, when clocks were turned back.

MYTH: Farmers loved it
The idea that daylight saving time was created to help farmers get their harvests in is so ingrained into the national consciousness, it's hard to believe it's not true.
But it's not, according to Prerau, whose 2009 book "Seize the Daylight" traces the history of the time shift.
Farmers, in fact, vociferously fought the proposals, arguing they cut productivity and made life overall tougher for them.

TRUTH: Fewer and fewer of us think it's worth the trouble
A 2014 Rasmussen poll found that a declining percentage of adults in the United States -- 33% -- think daylight saving time is "worth the hassle." That's down from 37% in 2013 and 45% the year before.
Efforts to kill off daylight saving time are nearly as old as the time shift itself, and even today, some are trying to get it repealed.
More than 63,000 people have signed a petition sponsored by the DST-hating website standardtime.com. A search on Change.org returns 1,466 petitions mentioning daylight saving time, most of which appear to support abolishing it.

http://www.cnn.com/2017/03/10/health/daylight-saving-time-facts-myths-trnd/index.html


Have a great day and an even better sales week!

Sunday Sales Blast 10/29/17

Amazon’s New Plan for Home Deliveries: Hand Over the Keys

The online retailer’s new door-lock system would allow homeowners to give couriers access to the house.

The company on Wednesday introduced a connected door-lock and security-camera system to let package carriers, guests and eventually dog walkers in and out of customers’ houses, all controlled via an app.

Dubbed “Amazon Key,” the new $249.99 system...

When a courier arrives with a package for in-home delivery, they scan the barcode, sending a request to Amazon’s cloud. If everything checks out, the cloud grants permission by sending a message back to the camera, which starts recording. The courier then gets a prompt on their app, swipes the screen, and voilà, your door unlocks. They drop off the package, relock the door with another swipe, and are on their way. The customer will get a notification that their delivery has arrived, along with a short video showing the drop-off to confirm everything was done properly.

Why does this matter to you and your business?

While Amazon isn’t going to allow any third-party delivery services to get inside your house with Key (at least not at launch), the company is hoping that you’ll use Key when ordering stuff like dog walking or kitchen cleaning from its Amazon Home Services division. In the coming months, it says Key will be integrated with over 1,200 service providers across 60 professions.

Bullen could see this being broaden to commercial service very easily in the future. If you sell contractors that do home cleaning Amazon would have them locked in for products as well and the ability to connect with the services end of the business.
Here is the full story link:
https://www.theverge.com/2017/10/25/16538834/amazon-key-in-home-delivery-unlock-door-prime-cloud-cam-smart-lock

5 Powerful Ways to Give Thanks to Your People

There's no better time of year than the approaching holiday season for company owners to roll up their sleeves and spread gratitude to the people who have contributed to the business all year long: the amazing employees who embody the culture, vision, and soul of an organization. 

Showing appreciation should be a regular year-long practice at any business. But the end of the year is a great time to step up the expressions of gratitude and go above and beyond in saying, "I love you!" Here are five simple ways to say thank you to your people:

1. Give thanks.
For the past seven years, my partner and I compose a long "we give thanks" email to our entire company. In that email, we list every single person in our organization and explain why that individual is special to us in just one sentence. Some of the remarks are funny, many are serious and all are heartfelt.

2. Send personal notes.
Sending love and appreciation to a team member can be as simple as sending a note. I try to write five notes a day to my people. This gives me an excuse to sit down and think about who in my company deserves a pat on the back. It doesn't have to be a long letter and can simply be a note of thanks for the contribution this individual makes and your gratitude for the hard work and loyalty. 

3. Help your staff show appreciation to others.
Most of my company is composed of salespeople. I own a real estate firm with 260 real estate agents and 20 staff members. One way I show appreciation is by helping members of my team express appreciation to their clients.

For the past five years, we have organized a Thanksgiving-time event with a pie giveaway for the agents. The company prints up individualized marketing materials for each agent negotiates discounted pricing on pies from a local farm and then drops the desserts at each agent's office for distribution two days before Thanksgiving. 
For all five here is the link:
https://www.entrepreneur.com/article/239432

Have a great day and an even better sales week!
Scott Jarden

Sunday Sales Blast 10/22/17

California becomes the first state to require broad disclosure of chemicals in cleaning products

Any hazardous chemicals found in household cleaning products will have to be clearly disclosed on labels and online under a California law that will be phased in over the next three years.

The law, signed Sunday by Gov. Jerry Brown, is poised to put the state at the front of a national discussion about the rights of consumers to know what dangerous chemicals or allergens may be in common cleaners. The ingredients must be posted online by manufacturers in 2020, and on product labels by 2021.

"People around the country and especially Californians are demanding more disclosure about the chemicals in products we use," said state Sen. Ricardo Lara (D-Bell Gardens), the bill's author, in a written statement. "The science is clear, and we have seen the data about how cleaning product chemicals affect parents, children, people with pre-existing conditions, and workers who use these products all day, every day."

Since this California is requiring this info it will mean if you sell in there all of your products no matter where they are sold will have it. Bullen would like to see a standard label format for this disclosure. Something like the calorie, fat, and protein panel that is on all food packaging now. What do you think? 

http://www.latimes.com/politics/essential/la-pol-ca-essential-politics-updates-california-cleaning-products-labeling-1508114779-htmlstory.html

5 Digital Marketing Mistakes Every Brand Should Avoid
The world is shrinking faster than we can imagine with rapidly increasing interconnectivity all across the globe. And at the epicenter of this phenomenal change are digital technologies and their growing role in our day-to-day lives. The internet is offering marketers the perfect opportunity to reach out to their customers and influence their decisions, but the only way to pull off this feat is by leaving no scope for mistakes in your digital marketing strategy. Here are some of the more common digital marketing mistakes that marketers make it a point to avoid while reaching out to their customers:

1. Ignoring emails… and the fact that they still work
Emails have gradually lost their shine with the emergence of social media avenues. But a fact that every seasoned marketer is well-versed with is that they deliver favorable results and are here to remain. The efficacy of your marketing strategy can be enhanced by utilizing this hidden power of email marketing. It can be done by creating and rendering high-impact kinetic emails while providing an omnichannel experience to the end-user. Marketers must also leverage interactive media, Big Data personalization, and automation while opting for email marketing.
2. Underestimating the relevance of mobile
The wheel of marketing is spinning on the increasing adoption of mobile phones. Mobile phones now comprise 65% of total digital media consumption and are coming to the forefront more strongly with increasing smartphone penetration and internet adoption. Irrespective of your preferred channel, mobile must reflect strongly in your short-term and long-term marketing strategy.

Do you have a policy for monitoring and answering emails in a timely manner? Is your website responsive? A responsive website automatically adjusts it format to match the device that it is viewed on. All of Bullen's site are 100% responsive, is yours?

Here is the link for all 5:
https://www.entrepreneur.com/article/302813#

Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 10/15/17

Does Your Gut Always Steer You Right?

Weighing a big decision? Here’s what experts say about when to go with your gut or your rational brain—or some combination of both

You have an important decision to make. You’ve done research, made a list of the pros and cons, asked friends and family for advice.

When should you just trust your gut?

Scientists, authors and motivational speakers (plus plenty of moms) have long touted the power of intuition—our mind’s ability to understand something without the need for conscious reasoning. Think of all the recommendations you’ve heard: “Put the problem away and come back to it later.” “Intuition doesn’t lie.” “Sleep on it.”

Many studies support this advice, showing that the decisions we make unconsciously before our rational mind can get involved, are often better.

But not always.

John Bargh, a psychology professor at Yale and director of the ACME (Automaticity in Cognition, Motivation, and Evaluation) Laboratory, has a book coming out this month: “Before You Know It: The Unconscious Reasons We Do What We Do.” 

Dr. Bargh says that our gut is better at helping us sort out some things, such as whether we are in immediate danger. It can help us quickly identify our preferences. And it’s good at helping us make complex decisions—say, buying a car—when the amount of information and choices can be overwhelming.

When should you trust your gut?
Consult your gut for complex decisions.
Make a list and set it aside


Using unconscious and conscious thought to make a decision is often best. And conscious thought should come first. An excellent way to do this is to make a list of the benefits and drawbacks of each choice you could make.

If the stakes are high, try to think rationally
Pay attention to your state of mind
Remember that strong emotions can change your intuition.
Eat well

What you put in your gut makes a difference. Refined foods can damage the microbiome in your gut, and this harms the gut’s connections to the brain.

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Here is the link to the complete article:
https://www.wsj.com/articles/does-your-gut-always-steer-you-right-1507562769

Did you miss the ISSA show?

ISSA show has come and gone. What was your feeling about the date of the show and the location? Was it too early in the fall? I am used to watching the World Series during the show or at least some of it. Did the weather have an effect on your decision to attend?

Give us some feedback on the blog version of the SSB at this link where you can comment or share previously posted SSB:
http://www.bullenonline.com/bullen-blog/

Have a great day and an even better sales week!
Scott Jarden

Sunday Sales Blast 10/8/17

11 Habits of Genuinely Likable People

There's a formula to making a great first impression: Smile, make eye contact, be engaging... while it's not always easy, it is simple. But first impressions can also quickly lose their impact, especially when there's no substance beneath the surface glow.

Being genuinely likable over the long haul is tougher. Building and maintaining great relationships, consistently influencing (in a good way) the people around you, and consistently making people feel better about themselves... that's something relatively few people can do.

But you can, because being the most likable person in the room has nothing to do with your level of success, or your presentation skills, or how you dress, or the image you project... being genuinely likable is all about what you do.

Here are 4 out of the ten:

1. Give before you receive, knowing that you may never receive.
Never think about what you can get. Focus on what you can provide. Giving is the only way to establish a real connection and relationship.

2. Listen three times more than you talk.
Ask questions. Maintain eye contact. Smile. Frown. Nod. Respond -- not so much verbally, but nonverbally. That's all it takes to show the other person he or she is important.

3. Always put your stuff away.
Don't check your phone. Don't glance at your monitor. Don't focus on anything else, even for a moment.
You can never connect with others if you're busy connecting with your stuff, too.

4. Never talk about the failings of other people...
Granted, we all like hearing a little gossip. We all like hearing a little dirt.
The problem is, we don't necessarily like -- and we definitely don't respect -- the people who dish that dirt.

For the complete list go to:
https://www.inc.com/jeff-haden/11-habits-of-genuinely-likable-people.html

I hope you like the links and tips I find as I do my reading online and through other sources. For your info, I use Flipboard for general news. It allows you to create and follow specific news feeds and subjects you are interested in. https://flipboard.com

I also subscribe to Texture. For one monthly price, you get access to hundreds of magazines. Just like the ones you would buy in physical form but with the Texture app you get them electronically. You can download them to view later on your iPad or other tablets. I love this for when I am traveling since I can pick 4 or 5 that I would like to read on the plane or train and not have to lug the printed versions around. https://www.texture.com

Have a great day and an even better sales week!

Scott Jarden

Sunday Sales Blast 10/1/17

Diversey Professional Brands Now in Lowe’s Stores

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Diversey announced that several of its popular Diversey brand products are now available in Lowe’s U.S. stores. The lineup includes surface cleaners, degreasers, disinfectants and more, with recognizable professional brand names such as Glance, Crew, Spitfire and Virex. Diversey brand products offer professional grade cleaning quality with the convenience of consumer availability, making them ideal for prosumers, or the professional consumer audience.

“Partnering with Lowe’s gives customers convenient access to professional strength Diversey products,” said Paul Budsworth, President – North America, Diversey. “There is great value in offering the otherwise only commercially available Diversey brand products to locally-owned businesses that appreciate quality, convenience, cost savings, and sustainability.”

Another reason to sell your own brand (BYOB).
http://www.cleanlink.com/news/article/Diversey-Professional-Brands-Now-in-Lowe8217s-Stores--21463
 


Why Multitasking Is a Myth That's Breaking Your Brain and Wasting Your Time
You might think you're a great multitasker, but you're not. There's no such thing.

The myth of multitasking
Most of us think of multitasking as a necessary part of life. How else could we possibly meet the demands of our over-scheduled, hectic lives? But, the truth is, you can only truly multitask (accomplish more than one task simultaneously) if:

One or more of the tasks is "second nature. In other words, it is so well-learned that no real thought is necessary to complete the task, like chewing gum or walking.

The tasks being performed involve different brain processes. For instance, if you're reading a book, you can listen to classical (instrumental) music at the same time, but if you listen to music with lyrics, you won't retain as much of the information you're reading. This is because both reading and listening to songs with words activate the language center of the brain. And the brain literally cannot process more than one task in any given category at a time.

Whether or not you're convinced that multitasking is a myth, I challenge you to try shifting to single-tasking. Focus on one project or activity at a time, then switch to the next when you're finished. You're likely to see an increase in your productivity, and you might actually end up saving time, as strange as that might seem.

Also, it's good for relationships. If you're reading your email while someone is talking to you, you're not really listening or you're not retaining what you read. Either way, it's just no good.

Some of the most successful entrepreneurs I know have designated times for checking email, using social media and making phone calls. They focus on that one task until they're caught up, then move to the next. In the meantime, whatever they aren't focusing on is closed. No email notifications all day, no Facebook message popups and no answering calls that aren't necessary, unless it's that tasks time for attention.

Here is the link for the full article.
https://www.entrepreneur.com/article/299029
 


Have a great day and an even better sales week!
Scott Jarden