Bullen Blog

Sales tip from A.I. and the internet Last week I talked about using Master Salesmanship binder from the 80’s to get sales tips, this week I go back to using artificial intelligence to give us some advice on prospecting. How to sell new accounts 1. Research your target market: Before you even start selling, it’s important…

Before the internet, this is how you learned to sell Last week I talked about using artificial intelligence to improve your sales skills. This week I went back to 1985 and pulled out my master salesmanship binder, and covered the same subject that we used ChatGBT to research prospecting last week. Ways to find better prospects…

Happy New Year! Let’s start off 2023 with something new I am using a brand new technology to write this Sunday Sales Blast called ChatGPT. ChatGPT uses AI (artificial intelligence) to answer queries. It gathers information from the internet but does not just scrape whole sections of content; it is as if the AI actually wrote the…

All of us at Bullen want to thank you for your business in 2022! It certainly has been an interesting couple of years, and we appreciate your support and understanding during these difficult times. Jancast # 137 is now up!If you have not watched #137, please do, it is one of our more popular episodes in…

Is a true “residual” disinfectant posible? If you’ve been following the Sunday Sales Blast for a while, you probably know about our site germwashing.com. That website was established at the very beginning of Covid in 2020, with the purpose of researching and exposing a lot of the fake pathogen claims that were taking place at that time. This weeks…

The first step in the sales process is prospecting. In this stage, you find potential customers and determine whether they have a need for your product or service—and whether they can afford what you offer. Evaluating whether the customers need your product or service and can afford it is known as qualifying. To be successful…

Happy Thanksgiving weekend! Do you know what your customers want and need? The global surface disinfectant market size was valued at USD 5.1 billion in 2021 and is anticipated to grow at a compound annual growth rate (CAGR) of 6.3% from 2022 to 2030. The growth is attributed to several factors, such as lifestyle changes in…

The big digital shift is here to stay The COVID-19 pandemic forced B2B buyers and sellers to go digital in a massive way. What started out as a crisis response has now become the next normal, with big implications for how buyers and sellers will do business in the future. Recent McKinsey research (2020) on…

Look At Product-To-Market Fit There are various tactical and strategic methods to improve your sales. Before jumping into the tactics, we would recommend looking at your product-to-market fit. Competitive differentiation with the ability to solve key issues with added value will surely help increase sales. Using Bullen as an example, we are “Craft Blenders of…

Are you a partner or a provider? Salespeople Need to Think of Themselves as Providers, Not Partners. Exaggerating your importance as a “partner” suggests you have equal skin in the game or you’re on equal footing with the buyer — and it can lead to disastrous results. For example, complacency can easily set in with…