Bullen Blog

SSB 2/28/21: Back to Business #12- Don’t Cut Your Price

Back to business #12- Don’t cut your price Discounts Call Into Question The Value Of Your Product Businesses in a variety of industries have been applying discounts to many products and services during the COVID-19 pandemic. Offering a discount might sometimes make selling easier, but it isn’t the best option in some cases. When a…

SSB 2/21/21: Back to Business #11

Back to Business #11 Branding is one of the most vital parts of growing a business. It’s how you differentiate yourself from your competitors. It’s how you stand out from the crowd, and it’s what your customers feel when they think of you. It’s the promise you make to your customers, and your business’s success…

SSB 2/14/21: Is 24 Hours Really 24 Hours?

Is 24 hours really 24 hours? The 2021 Super Bowl ad that I will remember. Last week I said in the SSB that I was going to report on the best and worst of the Super Bowl ads, I have changed my mind and want to talk about just one. The ad was for Microban…

SSB 2/7/21: 7 Billion views on how to clean via TikTok!

7 Billion views on how to clean via TikTok! Deep-Cleaning Videos Are Getting Grosser Stuck at home, people are excavating the mold in their dishwashers and the hair in their drains for your viewing pleasure. A little over 12 minutes into the video “Disaster Clean With Me 2021,” Becky Moss holds her vacuum’s dirt cup…

SSB 1/31/21: 3,000,000 views on how to clean via YouTube!

3,000,000 views on how to clean via YouTube! In this corner of YouTube, you can watch someone else clean the house — and you won’t be alone. Tune into Jessica Tull’s YouTube channel, with its half a million subscribers, and you can watch her clean her house. Really. On time-lapse videos, some attracting more than…

SSB 1/24/21: Do you know what Extreme Cleanliness® is?

Do you know what Extreme Cleanliness® is? When Covid hit, Bullen invested in converting our training center to our new BBS (Bullen Broadcast Studio). In our first use of the BBS, we held a live, three-day virtual trade show. One of our next sessions will be on how to achieve what we call Extreme Cleanliness® or…

SSB 1/17/21: Welcome back Jancast.com

Welcome back Jancast.com- podcasting to a cleaner world   The Bullen Companies is proud to offer the Jancast.com site for distributor sales staff, facility service providers, building service contractors, in-house cleaning professionals, or just anyone interested in a cleaner world. Jancast will be replacing our Covid updates in the future. Jancast.com started in 2004 and…

SSB 1/10/21: Back to Business #10

Back to Business #10 8 Ways for Your Business to Stay Ahead During the Coronavirus Outbreak Setting direct health concerns aside, it has now become clear that coronavirus will not pass without leaving some long-term business and economic consequences in its wake. While it might be tempting to focus on just staying afloat in the…

SSB 1/3/21: Welcome to 2021!

I think it is a safe bet that things will be very different in 2021. During the break, I had some time to reflect on 2020 and all that has happened. I found the article below while looking for potential subjects to start the year off. The real interesting thing is Bullen already did a…

SSB 12/20/20

I got a negative test result, now what? What happened before the results For reasons I won’t go into now I decided that I needed to get a Covid test. I found out really quickly that it’s not that easy. I’m sure some of the readers have been through my experience but if not I thought…
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