Bullen Blog

Using AI to find new accounts I used a simple prompt listing existing accounts in a metro area and asked AI to identify some similar target accounts- not only did it find me some, it also broke them down by large , medium, and small. Mid-Size Regional Jan-San Distributors – (Good Targets) These are often the best accounts…

The end of winter is good for sales If this winter felt more like a months-long assault than a season, you’re not alone. Across the country, facilities have taken a beating—salt, slush, moisture, freeze–thaw cycles, and staffing shortages all piled up. But for the cleaning industry, this moment represents one of the BEST sales windows…

The Hidden Cost of “Cheap” The Hidden Cost of “Cheap” Cleaning and the illusion of savings. Why, in an industry where labor makes up 50 to 70 percent of total cleaning cost, do we still make decisions based primarily on the lowest line-item price of a chemical? We normally post previous Jancast shows, but this…

Your AI Assistant Is Already Here Before your next major call: 1. Pull 12 months of customer sales data. 2. Ask AI to analyze trends, margin, and missed cross-sells. 3. Identify three expansion opportunities. 4. Draft a focused call outline and follow-up email. You walk in prepared, You walk out with opportunity. The companies that…

Three Quick Sales Lessons From Super Bowl Ads This Sunday, while everyone else is rating their favorite commercials, you can walk away with something more valuable—a playbook for making your sales message stick. You don’t need millions of dollars. You just need clarity, emotion, and a good story. How These Super Bowl Lessons Show Up…

Spring Into Sales: Preparing for Q2 2026 As we wrap up the first month of the year, it’s the perfect time to shift gears and start thinking about Q2—the start of the annual spring-cleaning boom for many of your customers. Whether you sell to building service contractors, facilities, schools, or property managers, March–June is one…

This Winter Storm Is The Perfect Bundle Product bundling is one of the easiest ways to increase sales while giving customers better results. Winter products are the perfect example. Last week’s Sunday Sales Blast explained the 10–15 Foot Ice Melt Rule—use pellets away from entrances, switch to liquids near doors, and rely on matting to…

Do You Know The 10–15 Foot Ice Melt Rule? Four simple rules to follow- 1. Maintain a Pellet-Free Zone Near Entrances To reduce tracking, residue, and slip hazards: Keep pellet ice melt at least 10–15 feet away from all building entrances. Pellets can: Track inside on shoes, create slippery interior floors, damage carpets, mats, grout,…

For this week’s Sunday Sales Blast, I asked Nano Banana to help design an ad concept around our new Frothy product. Instead of starting with a blank page, we were able to quickly generate a clean, professional visual concept that highlights Frothy’s foaming performance and end-user benefits—something you can immediately put in front of a…

Thanks for a great 2025! It was quite a year at Bullen. We started in the spring with a conversion from our old ERP system to SAP Business One. There were some bumps in the road at the beginning, but they were to be expected. Things seem to be flowing quite well now. This investment…