Bullen Blog

How do you introduce a new way of cleaning since the invention of soap? A little soap history – Before being used for personal hygiene, soap was primarily used for cleaning objects: Early humans likely used wet ash (which formed a primitive soap when mixed with fats) to clean greasy butchering tools. We are now…

Is Notebook.ai your new research assistant? We got so many comments on last week’s SSB we decided we should repeat it if you missed it. The link to the audio is amazing (click below) Those who follow the Sunday Sales Blast know we are big on using technology to improve customer communication and provide the most up-to-date information…

Is Notebook.ai your new research assistant? Those who follow the Sunday Sales Blast know we are big on using technology to improve customer communication and provide the most up-to-date information in the cleaning industry. This week, I used Notebook.AI to summarize a new Bullen Capability Brochure we just launched. It is an eight-page document that I could upload…

What America’s No. 1 Beer Can Teach Entrepreneurs About Effective Marketing Modelo upended Bud Light’s 20-year reign as America’s favorite beer. How they did it is a masterclass in marketing — let me explain. When the beer brand Modelo launched its “Mark of a Fighter” marketing campaign in March of 2023, it was not only…

What can we learn from Tupperware’s bankruptcy filing? In a shocking turn of events, Tupperware, a staple in kitchens for decades, recently filed for bankruptcy. This iconic brand, known for its innovative food storage solutions, has been a part of family gatherings and meal prep since the mid-20th century. However, changing consumer habits and market dynamics…

How to Use Chat GPT to help tease a real new product With some good prompts, we transformed a draft of a short into an actual intro to a product we are bringing out. Introducing a game-changer in kitchen cleaning! Get ready to revolutionize how you tackle pots, pans, and dishes with our latest innovation.…

How to Use Chat GPT for developing new sales leads In today’s competitive business landscape, leveraging AI tools like ChatGPT can provide a significant advantage in generating new sales leads. Here’s how to use ChatGPT effectively for lead development: Research and Identify Potential Leads ChatGPT can help with researching industries, businesses, and decision-makers. By asking…

Happy almost Labor Day Labor Day in the United States is a federal holiday celebrated on the first Monday of September, dedicated to honoring the contributions and achievements of American workers. The holiday has its origins in the labor union movement of the late 19th century, a period marked by significant industrial growth and often…

How to keep track of all of your deals Hopefully, you have a lot of deals in play, and if you do, how do you manage them? Effective deal tracking is essential for any salesperson aiming to close more deals and maintain strong customer relationships. Here are several strategies to help sales professionals keep track…