Bullen Blog

For this week’s Sunday Sales Blast, I asked Nano Banana to help design an ad concept around our new Frothy product. Instead of starting with a blank page, we were able to quickly generate a clean, professional visual concept that highlights Frothy’s foaming performance and end-user benefits—something you can immediately put in front of a…

Thanks for a great 2025! It was quite a year at Bullen. We started in the spring with a conversion from our old ERP system to SAP Business One. There were some bumps in the road at the beginning, but they were to be expected. Things seem to be flowing quite well now. This investment…

Guiding Customers Through Measles Questions—Without the Alarm You may be seeing news about measles cases returning in some areas. Customers may have questions—not out of panic, but out of concern. This is an opportunity for dealers to provide clear, reassuring guidance. Awareness, not alarm Measles is highly contagious, but it’s not new—and neither are the…

Nano Banana: Next level image creation If you’re just getting started with AI tools, think of ChatGPT as the full-service assistant—great for generating ideas, writing messages, crafting proposals, handling customer questions, and even building complete sales campaigns. It’s flexible, conversational, and can take you from a blank page to a polished sales asset in minutes.…

Turn Black Friday Energy Into Everyday Sales Black Friday proves something we often forget: people respond to urgency, clarity, and simple value. You don’t need a once-a-year sale to tap into that. Here’s how to use Black Friday marketing thinking in your everyday sales efforts: Create small, quick-deadline offers Not huge discounts—just limited-time add-ons or…

Our final word on the SHOW In this episode, we review the recent ISSA show in Las Vegas. We talk about the positives and negatives, and what is happening in the future for Bullen and the ISSA. Go Eagles! If you missed our previous SSB’s here is the list of Bullen brand products effective against measles-…

See what you missed in Las Vegas   I took the red eye back after 5 days in Las Vegas, and if you have not been following our daily videos from our booth, now is your chance to watch them. The show was the usual roller coaster of ups and downs as far as attendance…

On the road again – ISSA bound As you read this, I am in the air flying to Las Vegas for the ISSA show. I discussed the coming show on Jancast # 201 that you can view by clicking below. If you are attending, please stop by the Bullen booth #5216. If you are not…

Tricks, Treats, and Timely Sales This week’s Sunday Sales Blast is a little personal — my birthday was on Halloween. And like Halloween itself, sales can be a mix of tricks, treats, and timing. In sales, the “trick” is preparation — knowing your customer, anticipating objections, and crafting your offer so it feels irresistible. The…

Meet Soro2 — Your Secret Weapon for a Standout Product Debut In today’s fast-moving marketplace, capturing attention at launch is everything. That’s where Soro2 comes in — a powerful AI-driven platform designed to help you introduce new products or services with maximum impact and minimal friction. 1. Create Engaging Video Announcements With Soro2’s text-to-video capabilities,…