Bullen Blog

Turn Black Friday Energy Into Everyday Sales Black Friday proves something we often forget: people respond to urgency, clarity, and simple value. You don’t need a once-a-year sale to tap into that. Here’s how to use Black Friday marketing thinking in your everyday sales efforts: Create small, quick-deadline offers Not huge discounts—just limited-time add-ons or…

Our final word on the SHOW In this episode, we review the recent ISSA show in Las Vegas. We talk about the positives and negatives, and what is happening in the future for Bullen and the ISSA. Go Eagles! If you missed our previous SSB’s here is the list of Bullen brand products effective against measles-…

See what you missed in Las Vegas   I took the red eye back after 5 days in Las Vegas, and if you have not been following our daily videos from our booth, now is your chance to watch them. The show was the usual roller coaster of ups and downs as far as attendance…

On the road again – ISSA bound As you read this, I am in the air flying to Las Vegas for the ISSA show. I discussed the coming show on Jancast # 201 that you can view by clicking below. If you are attending, please stop by the Bullen booth #5216. If you are not…

Tricks, Treats, and Timely Sales This week’s Sunday Sales Blast is a little personal — my birthday was on Halloween. And like Halloween itself, sales can be a mix of tricks, treats, and timing. In sales, the “trick” is preparation — knowing your customer, anticipating objections, and crafting your offer so it feels irresistible. The…

Meet Soro2 — Your Secret Weapon for a Standout Product Debut In today’s fast-moving marketplace, capturing attention at launch is everything. That’s where Soro2 comes in — a powerful AI-driven platform designed to help you introduce new products or services with maximum impact and minimal friction. 1. Create Engaging Video Announcements With Soro2’s text-to-video capabilities,…

Podcasting to Cleaner & Healthier World for 20 Years After more than 20 years, Jancast remains the first and longest-running podcast dedicated to the Jan/San industry. Over the years, we have had thousands of downloads from professionals around the world. When we launched, Jancast was audio-only, but in January 2013 we made the leap to…

There’s a big storm rolling in this weekend, and it got me thinking—sales isn’t much different from the weather. You can’t control the forecast, but you can control how you prepare for it. When a real storm’s on the way, we check our supplies, secure what matters, and make sure we’re ready for whatever comes.…

What If AI Ran Your Cleaning Crew? Artificial intelligence (AI) is no longer a futuristic concept for the cleaning industry — it’s becoming a practical tool for optimizing how services are delivered. By applying AI and data analytics, companies can make smarter decisions about staffing, routing, and resource allocation. Smarter Staffing AI can analyze building…

Cleanliness is the New Wellness Not long ago, employee wellness programs were mainly about fitness challenges, standing desks, or subsidized gym memberships. While these perks still matter, the pandemic fundamentally changed how people view health at work. Today, a clean and healthy environment isn’t just a background requirement — it’s a key part of employee…