Bullen Blog

Tricks, Treats, and Timely Sales This week’s Sunday Sales Blast is a little personal — my birthday was on Halloween. And like Halloween itself, sales can be a mix of tricks, treats, and timing. In sales, the “trick” is preparation — knowing your customer, anticipating objections, and crafting your offer so it feels irresistible. The…

Meet Soro2 — Your Secret Weapon for a Standout Product Debut In today’s fast-moving marketplace, capturing attention at launch is everything. That’s where Soro2 comes in — a powerful AI-driven platform designed to help you introduce new products or services with maximum impact and minimal friction. 1. Create Engaging Video Announcements With Soro2’s text-to-video capabilities,…

Podcasting to Cleaner & Healthier World for 20 Years After more than 20 years, Jancast remains the first and longest-running podcast dedicated to the Jan/San industry. Over the years, we have had thousands of downloads from professionals around the world. When we launched, Jancast was audio-only, but in January 2013 we made the leap to…

There’s a big storm rolling in this weekend, and it got me thinking—sales isn’t much different from the weather. You can’t control the forecast, but you can control how you prepare for it. When a real storm’s on the way, we check our supplies, secure what matters, and make sure we’re ready for whatever comes.…

What If AI Ran Your Cleaning Crew? Artificial intelligence (AI) is no longer a futuristic concept for the cleaning industry — it’s becoming a practical tool for optimizing how services are delivered. By applying AI and data analytics, companies can make smarter decisions about staffing, routing, and resource allocation. Smarter Staffing AI can analyze building…

Cleanliness is the New Wellness Not long ago, employee wellness programs were mainly about fitness challenges, standing desks, or subsidized gym memberships. While these perks still matter, the pandemic fundamentally changed how people view health at work. Today, a clean and healthy environment isn’t just a background requirement — it’s a key part of employee…

I’m a Lumberjack, are you? Tired of cold calls that go nowhere? Try the Lumberjack Strategy—a smarter way to grow sales by working through connectors who already know your ideal clients. Instead of chasing prospects one by one, look for the “lumberjacks” in your industry—consultants, advisors, or vendors who’ve already built trusted relationships with the…

Three AI tips to help your sales Here are three practical ways a novice can use AI to boost sales, with specific app suggestions you can start using right away. Bullen uses all of them- 1. Find and Nurture Leads Automatically AI tools can help you identify prospects and even draft personalized outreach messages. Instead…

Summer is over! Labor Day marks a natural shift in the commercial marketplace. Vacations wind down, schools reopen, and businesses pivot back into full operational mode. For those selling commercial cleaning products, this period can be both a challenge and an opportunity. On one hand, decision-makers are juggling back-to-school schedules, fiscal planning, and other seasonal…

Happy almost Labor Day! Labor Day, celebrated on the first Monday in September, was born out of the American labor movement of the late 19th century—a time when 12-hour days, six-day workweeks, and unsafe factories were common. Workers began organizing for fair pay, shorter hours, and safer conditions, and they wanted a public day to…