Back to business #10, talking to customers amid Covid
It’s hard to know what to do, what not to do, and how to navigate this situation as delicately as possible. For business owners, one thing is evident – it’s NOT business as usual. The game has changed, people are hunkering down, and the world’s focus is shifting. As the world shifts, so must the way we talk to clients and how we work with them to pivot their marketing strategies based on their needs.
1. Communication: Stay in direct, more frequent communication with customers and clients. This will help you better understand the hardships they are going through and how you can best work together to address them. It’s easy to think you should STOP talking business and not check in, but the opposite is needed. Your clients trust you
2. Re-Evaluate The Market: We’re taught to do this strategists. I am a husband, father, owner of a home, a car, stocks, a TV, smartphone, etc.…. During this crisis, what I am doing more and most importantly, what am I doing less? I can tell you for sure I am doing less brick and mortar visiting and more online everything. I am consuming more news than normal, and for me, the majority of the time I consume it on my phone
4. Help Customers Shift to Digital: As many of us are forced to remain inside, this takes numerous eyeballs off outdoor marketing mediums, and puts more on a smart phone and computer. Some of your customers may already have a strong digital footprint. Others will need to take this time enter hard. Help clients and customers make this transition. In addition to being where the eyes are, digital allows you to react and create specific messaging to what is happening
6. Stay Calm: Easier said than done, trust me I know, but together we will get through this and how we react during these critical times will make all the difference. Be smart, be willing to switch things up, and most importantly, let your clients know that you are there for them.
For all of the tips here is the link- http://overit.com/blog/
Big News coming next week!
Stay tuned for a big announcement next week concerning a special event that Bullen will be hosting on November 11th, 12th, and 13th.
Have a great day and an even better sales week and Stay Safe!