Back to Business #11
Branding is one of the most vital parts of growing a business. It’s how you differentiate yourself from your competitors. It’s how you stand out from the crowd, and it’s what your customers feel when they think of you. It’s the promise you make to your customers, and your business’s success depends on how well you fulfill that promise.
Your brand is the exact blueprint of how you will represent yourself to your customers.
1. Sell emotions
Understand what emotions your customers are craving, and you will win your branding efforts. Oftentimes, a business’s marketing campaigns focus too much on delivery mechanisms and not the state the customer will be in once they receive the product or service.
Most customers don’t actually want the specific item, service, or product they purchase. They actually want more safety, security, happiness… or less pain, less stress, less time or effort output, and more results. Most customers’ wants and needs are simple. While attempting to stand out, entrepreneurs tend to overcomplicate things and think that because their mechanisms of delivery for their products are so different from their competitors that their customers care as much about it as they do.
3. Create Community
Branding isn’t just about messaging anymore. It’s not just about consistency either. It’s also about creating community. The best brands created communities accidentally. For instance, Costco didn’t intend to create a community with their memberships, but you know if you’re a Costco member and you’ve had a discussion with another member that you’ve likely talked about some product or service they have. Maybe you like their gas or their return policies… Maybe it’s the deals on dried mangos (that’s me). I often find myself sharing tips, tricks, or items I have found valuable there… but it’s only relevant to those that have a membership.
For the full article –
https://www.entrepreneur.com/
Jancast #87
In this week’s show, we discuss the new cleaning & disinfectant process that United Airlines is promoting with a “long-lasting, antimicrobial spray”. The only problem is the label for that product says- “Antimicrobial surface protectant against odor-causing bacteria {and} {discoloration} {or}{staining}”.
We also talk about how New Zealand has shut the whole country down due to 3 Cov-2 cases and the results of that level of quarantine in the past. To close we offer cleaning tip #3 and how to look out for the zombie apocalypse.
Have a great day and an even better sales week and Stay Safe!
Scott Jarden