The COVID-19 pandemic has dramatically changed the landscape of selling and has left a lasting impact on how businesses operate, even after the pandemic is officially over. Here are some changes that have been observed:
Digital Transformation: The pandemic has accelerated the digital transformation of sales. With physical restrictions in place during the pandemic, businesses quickly shifted to digital channels to reach their customers. This has led to the evolution and expansion of e-commerce, digital marketing, and online sales platforms. Even though the pandemic is over, these digital tools continue to play a major role in sales strategies.
Remote Working and Selling: Remote work has become the norm for many businesses, including sales. Virtual sales calls and presentations have replaced many in-person meetings. This change allows for greater flexibility and efficiency, and many businesses are likely to continue with this model.
Customer Experience and Personalization: With more online interactions, businesses have access to more data about their customers, enabling them to tailor their sales and marketing efforts to individual needs and preferences. This trend towards personalization is likely to continue post-pandemic.
Supply Chain Resilience: The pandemic highlighted vulnerabilities in global supply chains. Businesses are now more focused on creating resilient supply chains to ensure product availability. This impacts sales as businesses may look to promote locally sourced products or diversify their product range to mitigate supply chain risks.
Health and Safety: Even with the pandemic over, concerns about health and safety remain. Businesses have to reassure customers about the measures they are taking to ensure safety. This includes contactless delivery options, hygienic packaging, and other safety protocols.
What are you going to do differently in the future?
Blair has been very active in various speaking engagements related to career path development, including a recent program held at Lehigh Career & Technical Institute. We discuss how BSC and others are having trouble finding people to fill current jobs in the cleaning industry.
Scott Jarden