SSB 1/28/24: I Got A New Product For You


I have a new product for you, how do I get the message out?

Getting the attention of existing customers about a new product involves a strategic combination of marketing, communication, and leveraging the relationship you’ve already built with them. Here are some effective strategies:

Content Marketing: Create blog posts, videos, or infographics that provide valuable information related to the new product. This not only informs but also helps in SEO and attracting organic traffic.

Customer Support and Sales Teams: Ensure that your front-line teams are knowledgeable about the new product and can effectively communicate its benefits to customers during interactions.

Remember, the key is to provide value and relevance to your customers, not just push a sales message. Understanding your customer’s needs and preferences and tailoring your approach accordingly can significantly increase the effectiveness of your efforts.

With that info, let’s try this on our new product RX-420 Fragrance-Free smoke & Odor Eliminator.

Great, it is fragrance free, but why is that important? We produced a info sheet with all of the reasons a facility would need a fragrance free smoke & odor eliminator. Here are some key points that maybe you were not aware of.

In the case of nursing homes, hospitals, and other medical facilities, there are rules about using fragranced-based deodorizers, but who knew?

The Occupational Safety and Health Administration (OSHA) and The Joint Commission (TJC) have established an alliance aimed at improving safety and health practices in healthcare environments. This alliance, reaffirmed in recent years, focuses on providing information, guidance, and access to training resources to address various occupational hazards, including those related to maintaining ultraclean facilities in healthcare settings.

Specifically, the alliance between OSHA and TJC looks to address the reduction and prevention of worker exposure to physical, chemical, biological, and airborne hazards in healthcare. This includes tackling issues related to the use of strong cleaning solutions which can leave chemical-smelling odors, potentially compromising the clean and healthful environment of healthcare facilities.

Click here for more info-

How was that for a way to get your attention about a new product?

In case you missed our new Jancast- Now you can find out why most electrostatic sprayers don’t work.

After the last Jancast (#160), where we talked about electrostatic sprayers, we were contacted by Steve Cooper of ByoPlanet, who has been working with these devices since the 80’s.. We chatted with him and learned a lot, so we decided he would be a great guest for our Jancast audience. Thanks to Steve, we now know why most of the units out there do not work.

Self-serving plug, our products work well through their units

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