Back to Business #10
8 Ways for Your Business to Stay Ahead During the Coronavirus Outbreak
Setting direct health concerns aside, it has now become clear that coronavirus will not pass without leaving some long-term business and economic consequences in its wake. While it might be tempting to focus on just staying afloat in the moment, putting out the fires as and when they threaten to appear, it’s crucial to plan for the future of your business and be fully prepared for what will come next.
1. Find leads and customers ahead of time
As many businesses are going to be focusing on the here and now, struggling to maintain normal running operation, this could be your chance to build a new network of prospective customers. Putting time and effort into generating new leads now will ensure that you have a pool of potential customers to rely on once things have calmed down.
3. Market your solutions with coronavirus in mind
Ask yourself whether your product or service could be of additional use or relevance in the midst of the coronavirus crisis, and adapt your marketing to reflect this, especially if you’re introducing an altered service for the duration of the outbreak.
Increased and flexible marketing is also crucial right now, because many people will wonder whether certain businesses are still operational. Make sure your target audience knows you’re open and still going strong.
4. Ensure your services will still be relevant at later phases
It’s important to consider not only how to survive as a business during the outbreak, but also to have a strategy in place for what’s going to happen afterward. Don’t assume that once the threat to public health has passed, things will just go back to the way they’d been before the outbreak.
6. Plan solutions with several scenarios in mind
Once you have your list of challenges, it’s time to develop several solutions to each. It’s impossible to accurately simulate what’s exactly going to happen, so it’s better to put the work into preparation and strategizing now than be caught unawares and unprepared.
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Essential cleaning workers get prioritized access to COVID-19 vaccines
We are back and it is a new year! In this week’s show, we talk about my need for a Covid test and what I went through as well as the rollout of vaccines. Mark breaks down the concerns about the mutations of the Covid virus and will the new vaccines work against it. We also discuss that with the advent of the vaccines housekeeping staff in essential businesses are consider among those to get early access to them.
Click the screenshot to watch this week’s Covid update.
Have a great day and an even better sales week and Stay Safe!
Scott Jarden