SSB 1/31/21: 3,000,000 views on how to clean via YouTube!


3,000,000 views on how to clean via YouTube!

In this corner of YouTube, you can watch someone else clean the house — and you won’t be alone.

Tune into Jessica Tull’s YouTube channel, with its half a million subscribers, and you can watch her clean her house. Really.

On time-lapse videos, some attracting more than three million views, she washes floors, scours sinks, dusts fixtures and folds laundry. Occasionally, one of her three young children passes through the shot. But mostly, she’s alone, scrubbing drain holes with a toothbrush or unloading the dishwasher as she offers tips and endorses cleaning products in a soothing voice-over.

Ms. Tull, 31, inhabits a corner of the internet where people watch other people clean their homes in videos called “Clean with Me” or “Extreme Cleaning.” These aren’t “Hoarder” spinoffs for viewers to gawk at other people’s misery, nor are they aspirational home-organizing tutorials where influencers showcase impeccable walk-in closets. No, these are process videos grinding through some of the most mundane tasks we all do every week.

And therein, apparently, lies the appeal. There’s a dirty house. After 30 minutes, it’s clean. Some of the followers of these channels told me they watch the videos while cleaning their own homes, playing them on their television as a sort of inspirational soundtrack so they feel less alone. “My ex-husband laughed at me,” she said, telling her there was no way she could make a living cleaning the house on YouTube. “I ignored him. I said, you know what? I can do this. I don’t care what he thinks, I’m just going to keep on doing it.”

What is the take away from the business model? Just because the idea seems crazy or farfetched as a business in our “new, new” you never know what will work until you try it, even if it is doing house cleaning video’s online

Jancast #85 is up for your viewing from the BBS (Bullen Broadcasting Studios)

Snow tonight in PA, finally get to use the snowblower!

Have a great day and an even better sales week and Stay Safe!

Scott Jarden

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