SSB 2/19/23: Your price is to high!


How to handle price objections

Our niche is “Craft Blenders of Speciality Cleaning Products”. That does not say anything about the lowest price, but we still get price objections, so here are a few tips on handling them with your customers.

1. Focus on the value: When a customer objects to the price, it is often because they do not see the value in the product or service. As a salesperson, it is your job to communicate the value of what you are offering. Emphasize the benefits and features of the product or service that will meet the customer’s needs and solve their problems.

2. Listen to the customer: Hear out the customer’s concerns and questions. Understand their perspective and respond appropriately. Try to find out what is driving their objections and address it.

3. Use social proof: Provide evidence of the product’s value and quality. Testimonials, case studies, and reviews can be powerful tools to help customers see the value of what you are offering.

Jancast #140 is now up (new show)-This week we have a special guest, Jeff Cross, ISSA Media Manager. We discuss Jeffs work in the industry in the past and his role at ISSA. We also cover a bit of Super Bowl stuff, QR codes ChatGPT and much more. Check his Straight Talk show and all of the other ISSA Media at – You can reach Jeff at


Scott Jarden

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