SSB 4/7/24: Selling Like Alexander The Great (Part 3)



I just got back from a long driving trip (2600 miles) 3 weeks ago and listened to a great history book about Alexander the Great (Alexander the Great, by Philip Freeman on Audible), and it got me thinking about how to use his skills in a sales and marketing initiative. What if Alexander the Great was your sales or marketing manager? How would you approach the goal of achieving market dominance by dramatically increasing sales and customer base in the future?

To read part one and two click here


To achieve market dominance by increasing sales and customer base by 50% within the next 12 months, focusing on innovation, aggressive market penetration, and building enduring customer relationships.

5. Blitzkrieg Tactics (Aggressive Marketing and Sales)

  • Rapid Penetration: Launch a multi-channel marketing blitz that utilizes social media, email marketing, events, and public relations to generate buzz and awareness.

  • Special Operations (Targeted Sales Efforts): Identify and target key accounts with personalized pitches, leveraging deep market research to address specific needs and pain points.

6. Building Alliances (Partnerships and Customer Relationships)

  • Strategic Partnerships: Forge alliances with complementary businesses or influencers to expand market reach and credibility.

  • Customer Loyalty Programs: Develop a program that rewards repeat customers and encourages referrals, much like Alexander sought to integrate and honor the cultures and leaders of the territories he conquered.

7. Continuous Conquest (Market Expansion and Adaptation)

  • Geographical Expansion: Gradually expand into new markets, using the initial market conquests as a base for further expansion.

  • Feedback Loop: Establish a system for continuous feedback from customers and the sales team to refine and adapt strategies, ensuring the campaign remains dynamic and responsive to market changes.

Click here to read the first part of selling like Alexander the Great

Jancast # 166 is now up!

The future of ISSA

In this episode, we have a special guest: Matthew J. Schenk, President and CEO of Midlab and current president of the ISSA. Mark and I worked and served with Matt on the board. Matt just got done the initial start of strategic planning for ISSA and the next six years. We talked about some of those plans as well as the show now located in Las Vegas at the Mandalay Bay Resort and Convention Center for the next 5 years.

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