SSB 4/14/24: Selling Like Alexander The Great (Recap)


Selling like Alexander the Great, recap for best practices


I just got back from a long driving trip (2600 miles) 4 weeks ago and listened to a great history book about Alexander the Great (Alexander the Great, by Philip Freeman on Audible), and it got me thinking about how to use his skills in a sales and marketing initiative. What if Alexander the Great was your sales or marketing manager? How would you approach the goal of achieving market dominance by dramatically increasing sales and customer base in the future?

To read part one and two click here


To achieve market dominance by increasing sales and customer base by 50% within the next 12 months, focusing on innovation, aggressive market penetration, and building enduring customer relationships.


This sales campaign, inspired by Alexander the Great, is designed not just to achieve short-term sales targets but to establish a legacy of innovation, customer loyalty, and market leadership. Through meticulous planning, bold execution, and continuous adaptation, the campaign aims to conquer the market and redefine the standards of excellence in the industry.

Click here to read the first part of selling like Alexander the Great

Jancast # 166 is now up!

The future of ISSA

In this episode, we have a special guest: Matthew J. Schenk, President and CEO of Midlab and current president of the ISSA. Mark and I worked and served with Matt on the board. Matt just got done the initial start of strategic planning for ISSA and the next six years. We talked about some of those plans as well as the show now located in Las Vegas at the Mandalay Bay Resort and Convention Center for the next 5 years.

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SSB 4/7/24: Selling Like Alexander The Great (Part 3)
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SSB 4/21/24: Selling Like Winston Churchill