SSB 6/26/22: 11 Steps to Defining Your Brand Identity


11 Steps to Defining Your Brand Identity

Your brand identity is an integral part of your company. It’s how the public views your organization and relates to your business. Crafting a brand identity that promotes your values and mission can help you establish a positive and authentic foothold in the marketplace.

What is brand identity?
A brand identity is a combination of tangible and intangible factors that work together to create your business’s personality. Common elements of a brand identity include:
Your company’s logo
Your company’s design elements
Your company’s voice and vocabulary
Your company’s values
Your company’s mission
The customer’s perception of the company

What is the purpose of a brand identity?
Your brand identity helps you connect with customers in a meaningful and lasting way.

Steps to define your brand identity

1. Establish a brand strategy and goals
Before you start choosing fonts and colors for your website and social media pages, you need to create an overall brand strategy and set clear goals for your brand identity.

3. Assess your current brand identity
Understand what your current brand identity is. Poll internal and external stakeholders, like employees and current customers, to get a sense of how they view the company. If possible, reach out to potential customers in your target demographic who have not made a purchase from your company to see how they perceive you and what would entice them to become paying customers.

5. Know your competition
Perform a competitive analysis to see what other companies in your sector are doing to engage with their customers and promote their brands. See what’s working and what’s not working for those companies to help inform your own branding and design choices.

Next week we will cover more of the 11 steps.

Bullen has updated their private brand page to help you in the process of creating your own national brand –
Click here to see how easy it is to sell your own national brand


Jancast #125 – Podcasting to a cleaner & healthier world

In this week’s show, we talk about the EPA’s N, P, and Q lists and how they work. While Monkeypox is not really an issue yet, and we hope it won’t be in the future, you still need the info to be able to answer your customer’s technical questions. We go deep into emerging viral pathogens (EVPs) and much more. A must-listen or viewed show if you are involved in pathogen control.


Scott Jarden

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