SSB 7/24/22: Do you want new customers?


Do you want new customers?

Here are tried-and-true tips to help you attract more customers.

Ask for referrals
Once you gain a customer’s loyalty, put that to work for you by asking them for referrals. Current customers are one of the best sources of new customers.

Recontact old customers
Go back to your lapsed customers contact list and market to former customers who haven’t done business with you for a while. Create a regular schedule to do this (say quarterly) and select customers you haven’t seen in six months. Reach out to them via email, direct mail, text, or phone with a “We miss you” message, offering some type of deal or promotion if they’ll come back.

Promote your expertise
By showcasing your industry expertise, you can generate interest and even create buzz, which can help you attract new customers as well as get more business from your existing client base.

For the full article click here –

Jancast #127 – Podcasting to a cleaner & healthier world

In Jancast #127 Mark and Scott cover a great new survey from Contracting Profits Magazine and BSCAI, “The 2022 Report on the Building Service Contractor Market”

We talk about how it confirms the shift from cleaning for appearance at the lowest cost to cleaning for safety and at an increased frequency. We cover a lot more market trends that were taken away from this informative survey.

Scott Jarden

Previous Post
SSB 7/17/22: Frank Necela, the King of Zing
Next Post
SSB 7/31/22: The importance of training