SSB 2/25/24: How To Sell Spring Cleaning Products


It is almost Spring cleaning time!

Promoting spring cleaning products effectively involves a combination of strategic marketing efforts designed to reach potential customers at the right time, with the right message, and through the right channels. Here’s a comprehensive approach:

1. Understand Your Audience
Segmentation: Identify and segment your target market based on demographics, psychographics, and purchasing behavior. Tailor your messaging to resonate with each segment.
Needs and Pain Points: Understand the specific cleaning challenges and needs of your audience. This will help you highlight how your products solve these problems.

2. Leverage Seasonal Trends
Timing: Start your marketing campaign a few weeks before spring to catch consumers as they begin thinking about spring cleaning.
Seasonal Messaging: Use seasonal themes and imagery in your marketing materials. Messages that evoke a sense of renewal and freshness can resonate well.

What does Bullen have for you? Even though winter is almost over, there will be clean up of ice melt chemicals, sales, etc. Winterinse would be perfect for that, and a good carpet cleaner like Stay Clean. After that get ready for cleaning dumpsters and trash cans with RX 30 and RX31. Ask your sales associate for more info.

Jancast # 162 is now up!

In this episode we do a follow-up to our last Jancast’s covering electrostatic sprayers. We had a great response to those shows based on the downloads and feedback you have sent. That was a deep dive into the technology, why some units (almost all) don’t work, and why some do. If you missed them watch/ listen to #160 & 161, just scroll down.

Mark and I discuss the protocol EPA has established for adding electrostatic use to labels. We also look out into the future with the testing requirements now set for getting approval on a residual disinfectant. During the early days of the pandemic, companies were making false claims about the residual activity of their products when there was not even a process to make such a statement. The big question will be who gets approved first.

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