When you run a small business, you do not have a machine to grind out leads, vet them and close the deal. You need every person on your team to generate business.
1. Develop business literacy
Engaged employees are good for business. In many cases, it’s why they choose to work for a small business, where there is more opportunity to be hands-on. We need to ensure employees understand the business — all parts — not just their individual roles.
2. Ramp up communication skills
Think presentation and communication training is just for supervisors or employees on the fast track to promotions? I say no, and it comes from experience. I have developed and presented communication seminars for various individuals, from people on the plant floor to frontline call center workers, sales trainees, and company CEOs. Want to energize your team? Help them develop personally and professionally? Create a bond with your company?
3. Share your sales toolkit
If you want employees to help champion your efforts, they need to understand your sales and marketing toolkit. What strategies are you using to grow the business? Show them how you present the company brand to customers. They connect their work with the end result by helping them get familiar with all of your sales tools.
4. Give employees facetime
For a long time, business owners or salespeople were the face of the company. That’s because many are under the false impression the person with the title is the best one to communicate or sell. That is not necessarily the case. Today, progressive companies are looking to broaden their efforts and feature employees at every level of the organization in critical communications, from recruitment to customer sales.