As we get ready to step into 2024, we stand on the brink of a new era, with selling practices continually being reshaped by technological advancements and shifting consumer behaviors. What distinguishes 2024 from its predecessor, 2023, is the accelerated incorporation of technologies and methodologies that facilitate not only enhanced customer experiences but also create dynamic and symbiotic relationships between businesses and consumers. Below, we explore some key trends and novelties in selling for 2024.
1. Evolving eCommerce Technologies
In 2024, e-commerce platforms are expected to be further streamlined and personalized, as opposed to 2023. With advancements in artificial intelligence (AI) and machine learning (ML), customer’s online shopping experiences will be notably more personalized.
2. Sustainability as a Selling Point
The emphasis on sustainability has been steadily increasing, and in 2024 it is anticipated to be more integral to selling than ever before. Businesses are adapting by offering products and services that not only adhere to sustainable practices but also communicate these practices explicitly as part of their selling strategy.
3. AI-Powered Customer Service
Customer service will see a notable enhancement, with AI-powered chatbots and virtual assistants becoming more adept at handling customer inquiries and issues. As opposed to 2023, these AI solutions in 2024 will provide more human-like interactions, understanding customer needs better and providing tailored responses and solutions. New Jancast is up!
In this episode Mark and I cover all of the hot news in the industry and also the history of Jancast. This will be the 19th year since we started Jancast in 2004. We won the ISSA Innovation award in 2005. We also discuss the coming ISSA show/F1 Race in Las Vegas this year and for another 2 years. We close out with the concern over PFOA and PFAS in products and the environment.