The first step in the sales process is prospecting. In this stage, you find potential customers and determine whether they have a need for your product or service—and whether they can afford what you offer. Evaluating whether the customers need your product or service and can afford it is known as qualifying.
To be successful in sales prospecting, you need to show your prospects why they need you—not why you need them. There are a number of different ways you can demonstrate your value during the sales prospecting process, including showing the to-be process once the organization implements your product or service, highlighting best practices, and keeping your customers focused on the benefits that will come from doing business with you.
By following these tips, you’ll be more effective in bringing new customers into your organization, and you’ll become more confident in your sales prospecting skills. Whether you’re just starting to grow your sales prospect list or have plenty of experience under your belt, these tips can help you grow your list faster and turn prospects into actual customers.
What a great show last week, we talk about Marks’s trip to the North Pole (really just Buffalo, New York, and the blizzard of 2023. He made it back ok to tell us about it. We also cover if you can trust your CoV2 tests that may have expired and how to find out of these are any good. We finished with a great discussion with Grant and Don Aslett of the Museum of Clean. They have had over 100,000 visitors and have 500+ vintage vacuums. We commend them for collecting and sharing the history of cleaning.