SSB 2/13/22: Identifying Your Competitive Advantage


Identifying Your Competitive Advantage

Five ways your business can stand out among competitors.

Identifying a competitive advantage is one way small businesses have proven themselves to be unstoppable during the last two years.

1. Quality of Products or Services 
The fundamental purpose of running a business is to sell a product or service. Regardless of what that product or service is, you’re going to have to compete with competitors for customers. One of the easiest ways to win over customers is delivering high quality.

2. Standing Out
With a well-thought-out strategy, you can stand out among competitors. You might find that building a unique social-media presence, getting involved with and helping your community, or holding social events can capture attention of potential customers.

4. Customer Service
People will always remember how you make them feel. Regardless of what you’re selling, you must meet customers with hospitality, charisma, and respect.

Every exchange is an opportunity to build meaningful relationships with your customers, eventually leading to brand loyalty.

For all five ways, here is the link-                   

Jancast # 117 is up!

We are thinking positively and had a great discussion about how a business will need education, training, and supply products as we come out of the almost 2-year Covid experience. We go in-depth about different training levels that end-users will need because of the massive changeover of staffing and budget restraints. The global market for pathogen control and other cleaning products will rise 9.4% in the next six years. Are you ready for all of that?


Have a great day and an even better sales week and Stay Safe! 

Scott Jarden


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