Q. What’s an elevator pitch, and why do I need one?
An elevator pitch is a 30-second summary speech about your business. Ideally, as the name suggests, it includes nothing more than what someone could pick up on if they were riding in an elevator with you. I also like to use the analogy that it’s what you say to the Uber/Lyft driver when they ask what you do for a living, or it’s how you describe your company to your non-business-savvy parents or grandparents.
An elevator pitch usually includes the following: 1) the problem, 2) the solution, 3) why you?
When to Use an Elevator Pitch
Some people think that this kind of thing is only useful for salespeople who need to pitch their products and services. But you can also use them in other situations.
For example, you can use one to introduce your organization to potential clients or customers. You could use them in your organization to sell a new idea to your CEO, or to tell people about the change initiative that you’re leading. You can even craft one to tell people what you do for a living.
Do you have one for your company? If not why? Bullen’s fast description of what we do as a company is-
The Bullen Companies is a Craft Blender of Specialty Cleaning Chemicals. We make liquid base products from aircraft cleaners to dog shampoo. Fifty percent of our business is selling our own brands and the other fifty percent is creating specialty products for our customer’s own brands. Bullen is known for its innovative and groundbreaking cleaning technology like the first non-butyl cleaner, the first sanitizing carpet cleaner, the first burnishing gel, and much more.
To learn more about creating a pitch:
Jancast is changing the format of the show to cover all things “Cleaning”
We started the Covid updates on 2/7/2020. We produced 32 shows specific to Covid and have had over 35,000 downloads. The Covid Update weekly show transitioned to Jancast when Mark Warner (the original co-host for Jancast) joined the Bullen team again as our National Sales Manager.
New content and subjects we will be covering in future Jancast’s
Jancast will continue to cover all things related to the cleaning and sanitation industry. New segments will include exciting, innovative products and services, trends in certifications and processes, news from industry trade shows, supply chain issues, bogus product claims featured on germwashing.com, and a link to the featured website of the show. All of that new content made it a much bigger deal to produce so we have decided to go to a bi-weekly publication. Every other Thursday you will get our email link to the show’s video. If you missed show # 100 here is the link. We will return next week with a brand new show.
Have a great day and an even better sales week and Stay Safe!