SSB 6/27/21: How Transparency In Business Leads to Customer Growth and Loyalty


How Transparency In Business Leads to Customer Growth and Loyalty

Customers today are hyper-skeptical of the brands and companies they buy from, and this analysis can make or break a company’s profitability. When your customers — whether that be people or other businesses — are placing your company under a microscope, oftentimes they’re looking for cues as to how trustworthy and real your brand is. Gone are the days where commercial advertising can sell a company on its own, and because of this, companies must invest time in integrating transparency into every aspect of their presence.

Genuine and personal customer interaction
This begins with the sales team. Trust is a result of transparency, and with this in mind, sales agents must be trained on how to provide genuine responses to potential customer inquiries, concerns and issues.
When a sales staff is highly trained, knows the product or service inside and out and can quickly offer honest responses, customers will feel more trust. According to a study by Edelman, 81% of customers said they need to trust a brand in order to buy from them.

Strong company culture
While implementing these methods of honest customer communication and brand presence are important, nothing is more vital than fostering a strong company culture that showcases all employees practicing what you’ve preached to them. Without doing so, the tactics of employing honesty on the website and in sales will fall through.

In a study by Edelman, it was discovered that 67% of people agree that “a good reputation may get me to try a product, but unless I come to trust the company behind the product, I will soon stop buying it.”

Bullen’s example-, published since 2004 with no blatant product selling, just good, honest news that customers appreciate. We are asked all the time why we don’t push our products on each show. We figure people appreciate the info and also learn they can trust Bullen. Our reputation at Bullen is we are a company that you can trust and the customer is always right.

Jancast is now bi-weekly, so here is last weeks show- new show on 7/1/21

Jancast #101

We are back from a break after our historic Jancast #100.

In this week’s show, we discuss all things Post Covid as businesses start to open up. Should you wear a color armband to indicate you open to a hug, elbow bump, or just stay away from me? Mark Warner talks about the increased requests for Extreme Cleanliness® audits to benchmark current status and future improvements, Do not say “the new normal” but moving towards “normalcy”. All of that plus much more! Click below to view Jancast #101.

Have a great day and an even better sales week and Stay Safe!

Scott Jarden


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