Three Quick Sales Lessons From Super Bowl Ads
This Sunday, while everyone else is rating their favorite commercials, you can walk away with something more valuable—a playbook for making your sales message stick. You don’t need millions of dollars. You just need clarity, emotion, and a good story.
How These Super Bowl Lessons Show Up in Our Frothy Cookery Cleaner Launch
1. Emotion Wins — We Focused on Relief, Not Chemistry. Super Bowl ads lead with how you’ll feel, and we did the same with Frothy. Instead of talking formulas, we highlighted the relief kitchen staff feel when the foam clings, stays put, and makes tough jobs easier. That emotional hook (“finally—something that actually sticks!”) is why it resonated.
2. One Big Message — “Foam That Clings” Just like the best commercials pick ONE idea, our Frothy launch was built around one clear message: It clings, so it cleans better. Simple. Memorable. Easy for distributors and reps to repeat.
3. Tell a Story — We Showed Real Kitchen Problems Top ads show the product in action, not in a lab—and we did exactly that. We told the story of grill lines, baked-on grease, and equipment that’s a pain to clean. Then showed Frothy staying in place, doing the work, and saving labor. That story is what sticks with customers, not a spec sheet.
Want to learn more about Frothy? Click Here
Jancast #206 is up– What to do about Measles?
The single most important message for our Jancast audience, measles spreads through aerosolized respiratory droplets that can remain suspended for up to 2 hours after an infected person leaves a space. Learn what you need to do if there is an outbreak.
If you missed our previous SSB’s here is the list of Bullen brand products effective against Measles-
Here are our disinfectants, dilution rates, and their dwell time from the EPA Q list
Airx Brand
RX75 (RTU) -1839-83 – 10 min
RX79+ (RTU) – 498-179 – 10 min
RX89+ (RTU) – 498-62 – 10 min
RX44 ACE (2 oz per g)- 10324-154 – 10 min
RX78 Plus (1 oz per g)- 10324-155 – 10 min
RX Spray N Go – 1839-220 – 2 min
Citro Rx – 348-35 – 5 min
Truekleen Brand
Poten AB – (RTU)1839-83 – 10 min
Kleen 64 – (2 oz per g) 10324-154 – 10 min
C-1000 – (1/4 oz per g) 1839-86 – 10 min
3. How to Disinfect Properly
Clean first: Remove dirt, dust, and organic material
Apply disinfectant liberally to surfaces
Follow dwell time: Let the product sit wet on the surface for the amount of time listed on the label (usually 1–10 minutes)
Air out rooms: Measles can linger in the air for hours, so proper ventilation is key
Focus on high-touch surfaces: doorknobs, light switches, chairs, handrails, remote controls, and countertops