I’m a Lumberjack, are you?
Tired of cold calls that go nowhere? Try the Lumberjack Strategy—a smarter way to grow sales by working through connectors who already know your ideal clients.
Instead of chasing prospects one by one, look for the “lumberjacks” in your industry—consultants, advisors, or vendors who’ve already built trusted relationships with the people you want to reach.
Here’s how to use it:
1 Identify who has access to your target audience.
2 Build trust by offering value before asking for referrals.
3 Stay top of mind with consistent, thoughtful contact.
4 Reciprocate by sharing introductions and referrals in return.
The upside? Fewer rejections, larger opportunities, and credibility that comes from being introduced instead of cold pitching.
The downside? It takes time to nurture relationships, and it’s not as easy to scale as cold outreach or ads. But the payoff is worth it—one good lumberjack can open doors that you’d never reach on your own.
Play the long game, and let the right connectors clear a path for your sales growth.
Jancast # 198 – What is the immigration crackdown doing to the cleaning industry
This week we’re digging into how the recent immigration crackdown is affecting the janitorial and commercial cleaning workforce. With more enforcement actions, heavier fines, and fewer workers willing to show up, companies across the country are feeling the pressure.. I am going to let my AI co-host cover it, the one thing they couldn’t handle is the pronunciation of ICE, they call it I.C.E.
If you missed our previous SSB’s here is the list of Bullen brand products effective against measles-
Here are our disinfectants, dilution rates, and their dwell time from the EPA Q list
Airx Brand
RX75 (RTU) -1839-83 – 10 min
RX79+ (RTU) – 498-179 – 10 min
RX89+ (RTU) – 498-62 – 10 min
RX44 ACE (2 oz per g)- 10324-154 – 10 min
RX78 Plus (1 oz per g)- 10324-155 – 10 min
RX Spray N Go – 1839-220 – 2 min
Citro Rx – 348-35 – 5 min
Truekleen Brand
Poten AB – (RTU)1839-83 – 10 min
Kleen 64 – (2 oz per g) 10324-154 – 10 min
C-1000 – (1/4 oz per g) 1839-86 – 10 min
3. How to Disinfect Properly
Clean first: Remove dirt, dust, and organic material
Apply disinfectant liberally to surfaces
Follow dwell time: Let the product sit wet on the surface for the amount of time listed on the label (usually 1–10 minutes)
Air out rooms: Measles can linger in the air for hours, so proper ventilation is key
Focus on high-touch surfaces: doorknobs, light switches, chairs, handrails, remote controls, and countertops